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Daimler AG Splitting into Two Companies in Q3 2021

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Daimler Chairman Ola Källenius

Ola Källenius, Daimler AG chairman, said splitting into two separate companies will add value to shareholders.

In an effort to pacify its habitually restless shareholders, Daimler AG will divide into two separate companies – one dedicated to passenger cars and the second to manage its heavy truck and bus business, which has long been part of the company’s structure.

“This is a historic moment for Daimler. It represents the start of a profound reshaping of the company. Mercedes-Benz Cars & Vans and Daimler Trucks & Buses are different businesses with specific customer groups, technology paths and capital needs,” said Ola Källenius, chairman of the Board of Management of Daimler and Mercedes-Benz.

Källenius said Mercedes-Benz and Daimler Truck offer industry leading transportation solutions and services to customers, they operate in industries that are facing major technological and structural changes. This presented some issues for the company.

“Given this context, we believe they will be able to operate most effectively as independent entities, equipped with strong net liquidity and free from the constraints of a conglomerate structure,” he said.

Third Quarter Targeted for Shareholder Approval

Mercedes-Benz EQ inspection

Workers inspect the new Mercedes-Benz EQ as it rolls off the line.

The split will not be complete until the third quarter but officials said the plans include a fundamental change in its structure that is designed “to unlock the full potential of its businesses in a zero-emissions, software-driven future,” according to a statement released by the company, which said the changes was approved earlier this week by the Management Board and Supervisory Board.

The company said more details will be released prior to an extraordinary shareholders meeting set for the third quarter.

While separate entities, the two new companies will retain the basic German character under the plan now being evaluated by Daimler’s existing management and supervisory companies.

Daimler said in its announcement that a significant majority stake in Daimler Truck will be distributed to Daimler current shareholders, which include Kuwait’s sovereign wealth fund and the Chinese automaker Geely.

The transaction and the listing of Daimler Truck on the Frankfurt stock exchange is expected to be complete before the end 2021. In addition, it is also Daimler’s intention to rename itself as Mercedes-Benz at the appropriate time.

Mercedes-Benz EQ assembly line

The split into two companies will give Mercedes-Benz Cars more freedom and flexibility.

When the split is complete, both companies will operate with individual management boards, comprised of each company’s senior executives and a supervisory, which under German law, will include outside directors and representatives of the employees from each company.

Daimler Executives Long Contemplated the Split

The change has been in the works for more than two years and Daimler took the first step last year when it set up a holding company that retained some financial control over its different groups, including Daimler Truck and Mercedes-Benz Cars and Vans.

As part of a more focused corporate structure, both Mercedes-Benz and Daimler Truck will also be supported by dedicated captive financial and mobility service entities, driving sales with tailor-made financing, leasing and mobility solutions, increasing retention and building customer loyalty. In this process, the company plans to assign resources and teams from today’s Daimler Mobility to both Mercedes-Benz and Daimler Truck.

“We have confidence in the financial and operational strength of our two vehicle divisions. And we are convinced that independent management and governance will allow them to operate even faster, invest more ambitiously, target growth and cooperation, and thus be significantly more agile and competitive,” Källenius said.

Move Increases Shareholder Value

Daimler's Manfred Bischoff

Daimler’s Manfred Bischoff said the planned market listing of Daimler Truck is an important step to create value, especially for small shareholders.

Manfred Bischoff, chairman of the Supervisory Board of Daimler, said the planned market listing of Daimler Truck is an important step to create value. Daimler’s small shareholders in Germany have been sensitive over the years to the fluctuations of Daimler’s shares.

The failure of the Daimler-Benz merger with Chrysler Corp. can in part be traced back to the dissatisfaction of the small shareholders who said the merger diluted the value of their shares.

Bischoff said both Mercedes-Benz and Daimler Truck enter this transformation with significant strengths. “We are convinced they will emerge even stronger as independent companies, serving their respective customers,” he said.

However, with their different return profiles and capital needs, the rationale for two independent entities is evident. We are convinced that the capital markets will appreciate the opportunity to invest in more clearly focused, pure-play businesses, Bischoff noted.

The split also is expected to leave the company’s troubled and troublesome diesel business in the hands of Daimler Truck since the Mercedes-Benz cars is moving rapidly towards electrification.

Daimler Truck Actros 2021

New truck models of the Actros range now available for order: sales start of Actros F and Edition 2.

Employees Endorse New Structure

The tentative split was given a boost when Michael Brecht, chairman of the Daimler’s General Works Council, and the top employee representative on the Supervisory Board, endorsed the plans. “The transformation of our industry is moving ahead quickly. In order for us to keep pace, we need to invest in innovations boldly and more quickly,” he said.

The split provides additional support for each facility and helps to secure employment. In addition, the labor agreements are unaffected, remaining in force until the end of the decade.

“The planned independence will bring Mercedes-Benz and Daimler Truck many advantages, and we will continue to do everything in our power to uphold the interests of our colleagues. We have the unique opportunity to proactively and sustainably shape our commercial vehicle sites — from production to the service business — in order to help write the next chapter of the Daimler Truck success story,” Brecht said.


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Apple Readying to Bring a New Vehicle to Market in 2024, Report Claims

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Apple appears to be back in the “building a car” game with an EV said to be coming in 2024.

Tech behemoth Apple Inc. is apparently on again when it comes to its on-again, off-again oft-speculated about Project Titan, after media reports say the company will bring out a vehicle potentially using a cutting-edge battery technology in 2024.

Apple’s been walking the line of potentially building an electric vehicle for most of the last decade, scooping up top tech minds from potential competitors, like Tesla, during that time. However, the company would never officially confirm Project Titan or its plans to build its own car.

However, a few years back, CEO Tim Cook decided to put the rumors to rest, saying the company was working on the development of autonomous technology that could be used by automakers. However, a new report from Reuters, which cites multiple sources familiar with the project, claims that an actual car is coming in three years, separate from the self-driving technology.

(Apple cuts over 200 jobs at autonomous vehicle project.)

Apple CEO Tim Cook has called self-driving vehicles “the mother of all AI projects.”

The tech giant’s been close before, hiring Doug Field, an Apple veteran who had worked at Tesla Inc., to oversee the project in 2018 and laid off 190 people from the team in 2019, according to Reuters. However, since then, the company’s been plugging along and now believes it’s made enough progress to build a vehicle, Reuters reported.

In an age where electric vehicle startups are seemingly commonplace, Apple’s return to the game doesn’t seem all that big a deal, until the report of the new battery design comes into play. Automakers are looking to improve batteries significantly so the costs will be on par with a vehicle with a gasoline- or diesel-powered engine.

The sources told Reuters that the new design could “radically” cut the battery cost while increasing the vehicle’s range. Current range for the top EVs exceeds 300 miles on a single charge, but Tesla, Lucid, General Motors and others are proclaiming that they’re pushing beyond 400 miles with their current vehicles. By the time an Apple EV shows up in 2024, the range could be double that, if not more.

(Apple files patent linked to AV driving.)

According to the story, the iPhone maker plans to use a “monocell” design. It bulks up the individual cells in the battery, freeing up space inside the battery pack by eliminating pouches and modules holding battery materials. The design allows for more battery material to be stuffed in the battery, extending its range.

Apple’s autonomous vehicle — a T6 Transporter van from Volkswagen.

Additionally, Reuters reported that Apple is researching a new battery chemistry: lithium iron phosphate, also known as LFP. Its primary advantage is that it’s less likely to overheat, making it safter than other batteries.

Apple’s big checkbook instantly makes it a player in any market it chooses to compete, but building a car isn’t the same as building a phone or a laptop. Tesla has struggled with its production issues and quality problems plague each of their vehicles when they roll off the assembly line during the early launch and even well beyond that time frame.

(Apple’s autonomous vehicle involved in California crash.)

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Canoo Joins EV Delivery Van Race with MPDV

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Nascent EV maker Canoo is the latest company to get into the electric delivery van segment with its new MPDV.

The race to dominate the electric delivery van market continues to heat up with the entry of startup Canoo which today revealed its own entry featuring Level 2.5 autonomous driving capabilities, appropriately dubbed the Multi-Purpose Delivery Vehicle.

Canoo will join a growing mix of players set to bring battery-electric delivery vans to market, including established manufacturers like General Motors, Ford and Daimler, as well as newer players such as Rivian, which has a contract to supply 100,000 electric vans to online retail giant Amazon by the end of the decade.

The industry is under growing pressure to shift to electric propulsion for delivery vans for a variety of reasons, which includes new regulatory requirements. California, for example, plans to phase out the use of internal combustion engines in virtually all trucks by 2035. But there’s also the economic incentive of lower energy and maintenance costs that battery vans are expected to offer.

(EV maker Canoo riding the rapids like other companies to IPO.)

Canoo’s battery-electric van is aptly named Multi-Purpose Delivery Van.

The company claims an owner could save up to $80,000 in costs over a six- to seven-year period compared to conventional vans.

Among the many battery-car startups, Canoo is a relatively recent entry. It started outlining its plans in early 2019, revealing its first vehicle prototype, also dubbed the Canoo, later that year. Looking a lot like a toaster on wheels, the company says it plans to offer the passenger vehicle only through a subscription model.

Canoo did not discuss details about how it will offer the new delivery van to customers, whether through a conventional purchase model or under subscription, as well. It did emphasize a goal of offering “best-in-class total cost of ownership,” however.

The van will share the same architecture as the passenger Canoo, a skateboard-style platform with batteries, motors and other key drivetrain components mounted under the floorboard.

The layout is similar to what other battery-electric vans are adopting, and allows for a much lower load floor than conventional vans. Meanwhile, like the passenger version of the Canoo, the delivery vehicle adopts a relatively boxy shape with the driver sitting close to the nose, further enhancing cargo space.

Officials said the starting price for the MPDV is $33,000. It’s expected to arrive in 2022.

(Hyundai partnering with specialty EV maker Canoo.)

The van, said Canoo, was designed to target a wide spectrum of small businesses and, in particular, “last-mile” delivery services. There is significant flexibility to the design with lots of room for customization. The ability to pop open a side panel and create a window and window would suggest it might appeal to those who would turn it into a food truck. A statement from the automaker added that larger customers will “have the option to co-develop a custom vehicle.”

The flexibility includes an interior that can be used as a workstation, with room to the left of the driver where a laptop computer could be set up.

“We created our multi-purpose delivery vehicle from the inside out, with the ergonomics of the driver in mind and with attention to detail to help them be happier and more productive at work,” said Tony Aquila, executive chairman, Canoo. “The vehicle is affordable and offers greater cargo capacity than the current electric delivery offerings in its class. We aim to lower the total cost of ownership and increase return on investment for everyone from local small business owners to large fleets.”

The driver’s cockpit for the Canoo MPDV offers a simple layout.

Canoo did not disclose specific details on the van’s battery drive technology. The passenger-focused Canoo Canoo model will yield an estimated 250 miles per charge, with a single motor pushing 300 horsepower through the rear axle. That range should be more than sufficient for most delivery services, studies showing they generally average less than 50 miles use per day.

The battery pack could serve a dual purpose for operators, particularly those who might need power for tools and other electrical or electronic devices at a worksite. The Canoo van will feature bi-directional charging, providing energy through 120- or 240-volt plugs built into the vehicle.

(Canoo debuts 1st production EV – but only plans to offer it by subscription.)

Canoo expected the delivery vehicle to start at around $33,000, with “limited availability” starting in 2022 and volume ramping up the following year.

Mercedes Launching Six All-Electric Models by 2022 – With Two to Be Built in U.S.

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Mercedes production chief Jorg Burzer stands by a prototype of the Mercedes EQS battery car. It will be one of two EVs built in Mercedes’ Alabama facilities.

Mercedes-Benz is getting ready to launch a major push into electrification, the automaker announcing plans to have six all-electric EQ models in production by 2022, including two that will roll off its assembly line in Tuscaloosa, Alabama.

Production of the new Mercedes-EQ sub-brand began in 2019 with the launch of the EQC in Bremen, Germany, with the electric crossover being added at a plant in China. This year, the automaker introduced its all-electric EQV van, produced at its Vitoria plant in northern Spain. Production of the EQA at a German plant has just begun, with sales to begin next month.

Within two years, four other model lines, including electric sedans and SUVs, will be added to the list, as part of the “Electric First” program. The automaker will have factories dedicated to battery-electric vehicle, or BEV, production in the U.S., Germany, China, Hungary, Spain and Poland.

(New Mercedes strategy means EVs coming for AMG, Maybach.)

The German automaker is “investing heavily in transformation,” said research chief chief and Mercedes-Benz COO Markus Schafer. “Our vehicle portfolio becomes electric and thus also our global production network with vehicle and battery factories.

An electric Mercedes EQV van rolls down the assembly line at a plant in Spain.

“We intend to lead in the field of e-mobility and focus in particular on battery technology,” Schafer added. “We are taking a comprehensive approach, ranging from research and development to production, and also including strategic cooperation.”

On top of the products that have already been rolled out, Mercedes announced Monday plans to begun production at a variety of other factories:

  • The EQS, essentially an electrified S-Class and a Tesla Model S competitor, will begin production at Mercedes’ flagship plant in Sindelfingen, Germany, during the first half of 2021;
  • The compact EQA SUV is already being produced in Rastatt, Germany, but a second line in Beijing will be added next year;
  • Another compact SUV, the EQB will become the first Mercedes EQ model to go on sale in the U.S. after production launches in both Kecskemet, Hungary, and Beijing next year;
  • The EQE, the electric alternative to the familiar, midsize Mercedes GLE SUV, will be produced in Bremen, Germany, as well as Beijing starting next year;
  • The production rollout wraps up with the launch of the EQS und EQE SUVs in Tuscaloosa, Alabama starting in 2022, though still other all-electric models will be coming later in the decade.

A Mercedes EQB undergoes winter testing.

Mercedes also plans to build battery systems in Alabama, Germany, Poland and Beijing.

(Mercedes upping stake in Aston Martin, expanding tech ties.)

Long focused on diesel technology to boost its fuel economy and drive down carbon dioxide emissions, Mercedes began shifting direction mid-decade as a series of diesel emissions scandals embroiled it and other European automakers.

“All systems are go. We are investing more than 10 billion euros in the development of our EQ vehicle portfolio alone,” Ola Källenius, who last year became Daimler CEO, previously noted. “We will also be electrifying the entire Mercedes‑Benz portfolio and our customers will thus have the choice of at least one electric alternative in every Mercedes‑Benz model series, taking the total to 50 overall.”

Mercedes’ electrification program isn’t limited to pure battery-powered models. The automaker plans to continue producing plug-in hybrids like its current GLC 350e 4Matic. And it has begun using “mild,” or 48-volt hybrid powertrains in a number of products. But it expects its various plug-based models to yield fully half of the brand’s sales by 2030, company officials have said.

(Daimler teaming up with Volvo parent Geely to build hybrid powertrains.)

That’s on top of the business it expects to generate by supplying partners, such as Aston Martin, with hybrid drivetrain technologies. Parent Daimler AG also launched a new partnership with China’s Geely. The two automakers will develop new plug-based drivetrains for use in a variety of their individual model lines.

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BMW Does a Complete U-Turn on its EV Program

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The production version of the i4 Concept will reach the U.S. next year. It will use a shared platform.

A week before unveiling the all-new iNext battery-electric vehicle, BMW said it will “realign” its strategy and begin developing a unique architecture solely for “electric drives,” rather than sharing the same platform for vehicles using both battery and conventional gas and diesel powertrains.

That’s a complete about face for the Bavarian marque which, in recent years, had hoped to save money and simplify manufacturing by coming up with common architectures that could roll off the same line. But it also marks a return to BMW’s original strategy when electrified models like the all-electric i3 city car and plug-in hybrid i8 sports car used unique platforms.

“The aim is to create an overall optimum with the new architecture,” CEO Oliver Zipse said during BMW’s quarterly earnings presentation on Wednesday.

(BMW preps for i4 launch, confirms plans for all-electric 5-Series and X1.)

Over the past decade, the auto industry has gone back and forth on the appropriate approach to developing electrified vehicles, pure battery-electric models, in particular. Some, like the Ford Focus Electric and the Volkswagen e-Golf, shared common platforms with the gas and diesel versions of those vehicles. Others, such as the original BMW i models, as well as the new Ford Mustang Mach-E and VW ID.3, used unique architectures.

BMW says the production iNext should get nearly 400 miles of range per charge.

Each approach had both pluses and minuses. Shared platforms result in design compromises, often limiting the amount of batteries that could be stored on a vehicle – impacting range, among other things. But development costs can be held down, while increasing the flexibility of a company’s assembly lines.

Unique platforms, most adopting a skateboard-style layout with batteries and motors mounted below the load floor, can handle larger packs, increasing range and lowering a vehicle’s center of gravity. But that means additional development costs and the tooling up of plants dedicated solely to EVs.

With an upcoming wave of new products BMW had aimed for a compromise strategy. They use flexible platforms that can squeeze more batteries under the load floor for models like the all-electric i4 fastback due out next year. But there’s space for a conventional internal combustion engine for products such as the next BMW 4-Series.

Now, , “We will realign our vehicle architecture from the middle of the decade,” said Zipse, adding that, “Our new cluster architecture is geared towards electric drives” exclusively.

BMW’s i3 is one of the automaker’s best-selling electric vehicles. It uses a unique, rather than shared, platform.

“Our new plant in Hungary plays a key role here,” said the CEO, noting that production of “the new BEV-centered architecture will start there.”

(BMW and Mercedes suspend joint autonomous vehicle development program.)

The plan is to make the new strategy a high priority, an all-new product development operation reporting directly to Zipse. But it will be able to reach out to all other areas within the company, from engineering to sales and marketing which “gives us more control and makes us much faster,” he explained.

The shared platform strategy had come under intense scrutiny within BMW, noted German magazine Automobilwoche, Over the summer, Manfred Wochs, the head of the BMW Works Council, had warned that it resulted in “too many compromises” that could set BMW back competitively, especially in key markets like the U.S. and China.

BMW is racing to get a leg up in an emerging market segment that currently is dominated by the upstart Tesla – with an assortment of traditional competitors, as well as start-ups like Lucid, Fisker and Rivian, aiming to gain share.

But Zipse insisted that BMW will be ready when its new EVs hit market around 2025. “We anticipate that the demand for fully electric vehicles will continue to increase significantly from 2025 onwards. Exactly then – keyword timing – we will ignite phase III of our transformation.”

(BMW may go for a plug-in hybrid with upcoming X8 M.)

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Tesla CEO Musk Cuts Model S Price — for Second Time This Week

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Tesla CEO Elon Musk showed his competitive streak this week, cutting the price of the Model S for the second time in three days.

Tesla CEO Elon Musk must be feeling the pressure to keep up with the Joneses, or in this case Lucid CEO Peter Rawlinson plus the armada of automakers readying new electric vehicles, as he cut the price on the Model S — for the second time this week.

“The gauntlet has been thrown down! The prophecy will be fulfilled. Model S price changes to $69,420,” Musk proclaimed in a tweet Wednesday afternoon. The new price, in addition to reinforcing his love of the number 420, is in response to the price for the base model Lucid Air.

The potential Tesla fighter’s entry-level battery-electric sedan is priced at $77,400; however, it will be eligible for the federal government’s $7,500 EV tax credit, dropping the price to $69,900. The pricing for the four trim levels of the Air were revealed Wednesday morning, and marked the second time Musk’s looked to one-up the current top competitor.

(Lucid fills in some blanks about its $77,400 Tesla Model S fighter.)

For nearly two months, Rawlinson, a former top Tesla executive who left to start Lucid, and his company’s first product have enjoyed the spotlight. The Phoenix-based company’s Air set new standards for range – 517 miles – and performance with a 0-to-60 mph time of just 2.5 seconds. He expanded on that with a video showing the Air racing through the quarter mile in a time of 9.9 seconds, adding it was actually a little faster than that.

The second Model S price cut came after Lucid Motors CEO Peter Rawlinson revealed the price for the base model of the new Air sedan.

If nothing else, Musk is competitive. During the company’s Battery Day event, he revealed the Model S Plaid with a range of 520 miles and a 0-to-60 time of less than 2 seconds and a quarter-mile time of just 9 seconds — with prices starting at $134,490 with orders being taken immediately. Deliveries are expected to begin in “late 2021.”

Lucid’s base model sedan is expected to deliver an EPA-estimated range of 406 miles on a charge. The Tesla Model S logs in with an EPA-rated range of 402 miles per charge.

Earlier this week, Musk cut the price of the Model S by $3,000, or 4%, a move some observers believe designed to prop up sales as a growing list of competitors enters the battery-electric vehicle market.

(Tesla slashes Model S price tag another $3,000.)

The Model S Long Range was set to start at $71,990 in the U.S. after the first price change Tuesday. Tesla announced a similar reduction in China, where last month it also trimmed the price of the Model 3 sedan by 8%, with a base version now starting at $36,805.

Although Lucid seems to be a direct competitor, Tesla is facing a potential onslaught of competitors that have been scrambling to catch up to the California-based EV maker that is currently the segment leader in sales.

Ford, Volkswagen, Mercedes-Benz, Hyundai, Volvo/Polestar, Porsche and General Motors are just some of the established players that have invested billions in recent years into their electric vehicle development plans, some of which already have EVs on the road with more coming in the next 12-24 months. That doesn’t account for startups like Fisker, Rivian and Lordstown set to roll out vehicles starting next spring.

The initial price cut was not only viewed as a hedge against the oncoming horde, but also as a way to perhaps drum up a few more sales to help Tesla meet its 2020 delivery goal of 500,000 vehicles. The company set a record in the third quarter with 139,300 vehicles — a new record. In total, Tesla’s delivered 318,687 vehicles through the first three quarters, meaning the company will need to set another new record of 181,313 vehicles to hit the target, which is about a 30% increase compared with last quarter.

In recent years, Tesla’s sprinted to the finish line each year with the fourth quarter being its strongest. Tesla delivered 112,095 cars compared to the 95,356 and 97,186 in the second and third quarters last year.

(Tesla speaking truth about its power at Battery Day.)

The push to get to 500K would likely require two things: a newfound efficiency increase and some sacrifice on the part of workers.

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Genesis Set to Double Line-up in Next 12 months

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Genesis CEO Mark Del Rosso sits in front of the newly redesigned 2021 G80 sedan.

The 2021 Genesis G80 will roll into U.S. showrooms next month, marking the refresh of the South Korean brand’s key product line, but it’s the coming year that will be the real test for the luxury marque with a wave of new products set to debut that will double its line-up.

In all, Genesis will have six different models in hand, U.S. CEO Mark Del Rosso said during a Monday media webinar, including the first two Genesis SUVs, as well as its first all-electric model – which is also going to be a crossover, company officials told TheDetroitBureau.com.

With still more products entering development, the question is whether Genesis will follow the lead of so many of its luxury competitors – as well as parent brand Hyundai – and start building some of its models in the U.S.

(Genesis offers closer look at GV80 — its first SUV.)

Not only is the new G80 soon to arrive, but the luxury brand’s first SUV, the GV80 isn’t too far off either.

“Given our plans and given the development of the brand … it is my opinion we should consider every possibility,” including U.S. production,” Del Rosso said. “But for now we are focused on Korea” as the sole Genesis production site.

Barely five years old, the Genesis brand has faced plenty of challenges, especially after announcing that it would ask dealers to set up separate showrooms and no longer sell its products alongside more mainstream Hyundai models.

With all the new product coming, said Del Rosso, dealers will be asked to invest even more in the brand, adding “They realize they’re going to have to invest to develop the brand even further.”

For the moment, Genesis has to get by with just three sedans, a challenge in an SUV-crazed U.S. market. Even so, and despite the sharp downturn in sedan sales, Genesis has fared well, gaining market share with models such as the flagship G90 and the near-luxury G70, a compact sports sedan that was named North American Car of the Year shortly after its debut.

It has helped to win numerous third-party kudos. The brand was the number one nameplate

The new 2021 Genesis G80 is set to hit dealer showrooms in the U.S. next month.

overall in this year’s J.D. Power Vehicle Dependability Study, and the top premium brand in Power’s Initial Quality Study, as well. All three of the current Genesis products, meanwhile, have earned Top Safety Pick+ ratings from the Insurance Institute for Highway Safety.

(Next-generation Genesis G80 makes its digital debut.)

But the brand’s real test will come during the year ahead, according to industry analysts, as it rolls out a pair of new utility vehicles. The first, the GV80, will arrive shortly after the launch of the G80 makeover and will share key underpinnings with the sedan. What is expected to be a smaller crossover, based on the same platform as the G70 sedan, will launch in 2021 as a 2022 model.

The first all-electric Genesis, likewise, will opt for a crossover body style, though specific details are vague. The EV will be part of a wave of battery vehicles to come from the Hyundai Motor Group during the next few years, with Genesis expected to have several EVs in its product portfolio around mid-decade, according to company insiders.

Without the long heritage that key competitors like Mercedes-Benz and BMW can point to, Genesis officials continue to experiment with finding the right visual DNA for the brand. While there are advantages to having a history, “Sometimes heritage is a big weight on your shoulders for a designer,” said global design chief SangYup Lee, during Monday’s webinar. “We are building the heritage … right now.”

The Genesis GV80 will be the first, but definitely not the last, of the brand’s SUVs.

Genesis, he added, intends to emphasize its design language, but the brand also aims to win buyers in other ways, including an array of concierge-style services, such as free pick-up and delivery for service and repairs. Pricing also is being used as a tool. The new G80, which goes up against better-known models such as the Mercedes E-Class and BMW 5-Series, starts at $47,700, with a fully loaded model with the optional twin-turbo 3.5-liter engine pushing that to $67,700. The newly updated E-Class, by comparison, starts at $54,050.

“Our mission,” said Del Rosso, “is to disrupt and dominate the luxury consumer mobility space by providing the best solutions that exceed our clients’ mobility needs and expectations.”

(Pandemic be damned – Genesis sees silver lining in clouded U.S. car market.)

Genesis sales still lag well behind those of key competitors, but recent growth suggests it could post a more serious challenge as it expands its line-up, especially by finally getting into the SUV market.

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Marinello’s Front-Drive Omologato is a One-Off Masterwork

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The Ferrari Omologato is just the 10th one-off vehicle it’s produced in the last decade.

Ferrari’s 812 Superfast certainly lives up to its name, the $335,000 front-engine super car launching from 0-60 in a mere 2.9 seconds, on the way to a 211 mph top speed. But, from a design standpoint, it leaves much to be desired, according to many reviewers.

If you have the money, it seems, that isn’t a problem. An otherwise unnamed but “discerning European client” approached Ferrari about coming up with a one-off, coach-built alternative. And that is what you’re looking at, the renamed Ferrari Omologato.

The goal, according to the Italian automaker was to come up with a “timeless shape … certain to leave a lasting impression.”

(Ferrari reports Q2 profit decline, expects strong second half.)

The coach-built Omologato is based on the 812 Superfast’s platform.

“To achieve this,” Ferrari said in a statement, “the designers unlocked every possible area of freedom from the underlying package of the 812 Superfast, keeping only the windscreen and headlights as existing bodywork elements.”

Obviously, the mid-front layout of the 812’s potent, 6.5-liter V-12 wasn’t going to change. But the platform offered plenty of opportunity to fix what was wrong in the first place. And, to get there, the design team reached back into Ferrari history, lifting things like the brand’s classic rounded taillights and louvered windows.

“A fitting one-off exercise, the Omologata manages to encompass a range of subtle Ferrari signature design cues without falling into nostalgia,” the automaker’s statement suggests. “Its hand-crafted aluminium bodywork is sprinkled with almost subliminal details, in a way that challenges the enthusiast to identify the various sources of inspiration that played a part into its inception.”

(Ferrari pushes back arrival of full-electric vehicle until 2025.)

Look closely and you will see the influence of the legendary 250 GTO, and even the Ferrari F1. The track influence is apparent in the crackled paint, inside and out.

A close look at the Omologato shows some stying influenced by the 250 GTO.

Notes Ferrari, “Inside the car, a plethora of trim details suggests a strong link to Ferrari’s rich racing heritage. The electric blue seats, finished in a tasteful combination of leather and Jeans Aunde® fabric with 4-point racing harnesses, stand out against a full black interior. In the absence of rear quarter lights and screen, the atmosphere in the cabin is purposeful, reminiscent of a bygone era. Metal parts on the dashboard and steering wheel are finished with the crackled paint effect associated with the great GT racers of the 1950s and 1960s.”

Whether the Ferrari achieves its goal and really does “ooze street presence” is likely going to trigger a long-running debate. But, if nothing else, that European buyer can be assured there will be nothing like the Omologato which is only the 10th one-off GT the automaker has produced during the past decade.

There’s no indication that the project saw any custom work done to the 812’s drivetrain while transforming it into the Omologato. Not that there’s really any need. The 6.5-liter V-12 punches out 789 horsepower, an astounding 4.81 pounds per horsepower.

(Ferrari unveils newest supercar: The Roma.)

The project was led by the automaker’s design chief Flavio Manzoni and took a full two years to bring to completion. How much did that buyer have to stroke a check for? Chivalrously, Ferrari isn’t saying, but word is that this pushed up into the seven figure range, clearly several times more than what the “base” 812 Superfast went for.

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Karma Teases First All-Electric Model

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Karma plans to launch the first in its GS Series of all-electric sedans next year.

When it comes to going “all-electric,” it seems there is no such thing as instant Karma.

The company, which emerged from the assets of the old Fisker Automotive, currently markets the sporty Revero plug-in hybrid – what was originally known as the Fisker Karma. It has been promising to add an all-electric model for quite some time and now has teased its first offering. But what it says will be its “first-ever battery-electric luxury sedan” won’t make it into production until sometime next year.

This is the first teaser image the California-based – albeit Chinese-owned – Karma has released. Details are scarce but it says the first model will be part of a “new family of sedans to wear the GS badge.”

(Karma execs say Revero GTE will go on sale next April.)

Cost reductions, the streamlining of Karma’s supply chain, and new, “standardized production methods,” said Lance Zhou, Karma’s CEO, “allowed for a new, more attainable pricing structure for the GS line-up allowing for higher market penetration, opening up the market to a larger group of entry level luxury buyers.”

The Karma GS Series will ride on the carmaker’s new skateboard-style E-Flex platform.

What is now called Karma Automotive debuted a decade ago as Fisker Automotive, an ambitious project launched by long-time Danish designer Henrik Fisker, and produced a plug-in hybrid called the Karma. Everything seemed to go wrong for the star-crossed venture that repeatedly struggled to find cash and, at one point, even saw newly produced cars stored at a port near New York City destroyed by flooding during Superstorm Sandy.

The company was forced into Chapter 7 insolvency, its assets snapped by a Chinese auto parts manufacturer, the Wanxiang Group, which also purchased the bankrupt battery producer A123.

Once relaunched in 2014, the operations were renamed Karma Automotive and began producing a slightly updated version the original vehicle, newly redubbed the Revero.

(Karma unveils new autonomous platform.)

The SC2 is one of two all-electric concepts from Karma.

It’s gotten some updates, most notably dropping its old General Motors-sourced “range extender” gas engine for one supplied by BMW. And new variants, such as the Revero GT, have been added.

But Karma has been teasing for several years plans to migrate to all-electric technology – among other things revealing the all-electric Karma SC1 Vision Concept in Shanghai early in 2019, following it up with a second prototype, the SC2, later in the year.

It’s difficult to tell from this modest teaser image exactly how much the production GS Series will have in common with those show cars.

Right now, Karma produces various versions of the Revero, a plug-in hybrid originally known as the Fisker Karma.

What we do know, according to Karma, is that the all-electric sedan will ride on the “racing-inspired E-Flex platform suitable for both road and track day applications.”

Like so many other EV startups, Karma is shifting gears, so to speak, putting as much emphasis on performance as energy efficiency. The all-wheel-drive platform – which would mean at least two motors, one on each axle – “aims to achieve 1,100 hp,” according to Karma, and an astounding 10,500 pound-feet of torque at the wheels, as well as electronic torque vectoring.

As for range, the company says it will be “up to 400 miles,” the GS offering battery packs “up to 120 kWh of energy capacity.” That’s 16 more kilowatt-hours than in the longest-range, 402-mile Tesla Model S, and 10 kWh more than what will be in the 530-mile Lucid Air.

(Double dose of Karma — L.A. debuts for Revero GTS and SC2 Concept.)

For those who like the way things sound, Karma is now taking $100 “pre-reservation” orders. The deposit, according to the company, is fully refundable and will ensure a place in line once the new model actually goes on sale.

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width: 100%; margin-right: 0; margin-top: 10px; } html div#gJSomKNtPm.mo-optin-has-custom-field div#gJSomKNtPm_inpost.columbine-container div.columbine-column textarea.mo-optin-form-custom-field.textarea-field { min-height: 80px; }div#gJSomKNtPm *, div#gJSomKNtPm *:before, div#gJSomKNtPm *:after {box-sizing: border-box;-webkit-box-sizing: border-box;-moz-box-sizing: border-box;}div#gJSomKNtPm_inpost_container div.mo-optin-powered-by{margin:5px auto 2px;text-align:center;}div#gJSomKNtPm_inpost_container div.mo-optin-powered-by a {font-size:16px !important; text-decoration: none !important;box-shadow:none !important;border-bottom-width:0px !important;cursor:pointer !important;}div#gJSomKNtPm_inpost_container #mo-acceptance-checkbox {background-color: #fff;line-height: 0;border: 1px solid #bbb;width: 16px;min-width: 16px;height: 16px;margin: 0 5px 0 0 !important;outline: 0;text-align: center;vertical-align: middle;clear: none;cursor: pointer;}div#gJSomKNtPm_inpost_container .mo-acceptance-label {cursor:pointer}div#gJSomKNtPm_inpost_container div#gJSomKNtPm_inpost p {padding:0px !important;margin:0px !important}div#gJSomKNtPm .mo-optin-form-wrapper label {color:inherit;font-weight: normal;margin: 0;padding:0;}div#gJSomKNtPm.mo-cta-button-flag .mo-optin-form-note .mo-acceptance-label {display:none;}div#gJSomKNtPm .mailoptin-video-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; } div#gJSomKNtPm .mailoptin-video-container iframe, div#gJSomKNtPm .mailoptin-video-container object, div#gJSomKNtPm .mailoptin-video-container embed, div#gJSomKNtPm .mailoptin-video-container video { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }#gJSomKNtPm .mo-optin-form-container .mo-optin-spinner { border-radius: inherit; position: absolute; width: 100%; height: 100%; background: #fff url(https://www.thedetroitbureau.com/wp-content/plugins/mailoptin/src/core/src/assets/images/spinner.gif) 50% 50% no-repeat; left: 0; top: 0; opacity: 0.99; filter: alpha(opacity=80); } #gJSomKNtPm .mo-optin-form-container .mo-optin-success-close { font-size: 32px !important; font-family: “HelveticaNeue – Light”, “Helvetica Neue Light”, “Helvetica Neue”, Helvetica, Arial, “Lucida Grande”, sans-serif !important; color: #282828 !important; font-weight: 300 !important; position: absolute !important; top: 0 !important; right: 10px !important; background: none !important; text-decoration: none !important; width: auto !important; height: auto !important; display: block !important; line-height: 32px !important; padding: 0 !important; -moz-box-shadow: none !important; -webkit-box-shadow: none !important; box-shadow: none !important; } #gJSomKNtPm .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-success-msg { font-size: 21px; font-family: “HelveticaNeue – Light”, “Helvetica Neue Light”, “Helvetica Neue”, Helvetica, Arial, “Lucida Grande”, sans-serif; color: #282828 !important; font-weight: 300; text-align: center; margin: 0 auto; width: 100%; position: absolute !important; left: 50%; top: 50%; -webkit-transform: translate(-50%, -50%); -moz-transform: translate(-50%, -50%); -o-transform: translate(-50%, -50%); -ms-transform: translate(-50%, -50%); transform: translate(-50%, -50%); } #gJSomKNtPm .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-success-msg a { color: #0000EE; text-decoration: underline; }div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-headline, div#gJSomKNtPm div.mo-optin-form-container h2, div#gJSomKNtPm div.mo-optin-form-container h1 { font-size: 32px !important; }div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-description, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost p { font-size: 18px !important; }div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note { font-size: 14px !important; }@media screen and (max-width: 768px) { div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-headline, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h2, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h1 { font-size: 30px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-description, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost p { font-size: 18px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note { font-size: 14px !important; } }@media screen and (max-width: 480px) { div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-headline, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h2, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h1 { font-size: 25px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-description, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost p { font-size: 16px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note, div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note * { font-size: 12px !important; } }div#gJSomKNtPm .mo-mailchimp-interest-container { margin: 0 10px 2px; } div#gJSomKNtPm .mo-mailchimp-interest-label { font-size: 16px; margin: 5px 0 2px; } div#gJSomKNtPm input.mo-mailchimp-interest-choice { line-height: normal; border: 0; margin: 0 5px; } div#gJSomKNtPm span.mo-mailchimp-choice-label { vertical-align: middle; font-size: 14px; } div#gJSomKNtPm .mo-mailchimp-interest-choice-container { margin: 5px 0; }div#gJSomKNtPm .mo-mailchimp-interest-label { display:inline-block!important; } div#gJSomKNtPm span.mo-mailchimp-choice-label { vertical-align:baseline!important; } div#gJSomKNtPm .mo-mailchimp-interest-container { padding:18px 0 6px 0; } div#gJSomKNtPm .mo-mailchimp-choice-label { font-size:16px!important; }