Study: Automotive Debt Is Out of Control, You’re Being Swindled

<img data-attachment-id=”1678584″ data-permalink=”https://www.thetruthaboutcars.com/2019/06/ask-bark-did-i-throw-away-the-key-to-a-new-car/shutterstock_731078407/” data-orig-file=”http://gagetruck.com/wp-content/uploads/2021/11/study-automotive-debt-is-out-of-control-youre-being-swindled-5.jpg” data-orig-size=”1000,667″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”inflatable tube man wacky waving style dealer lot” data-image-description=”

Gretchen Gunda Enger/Shutterstock

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Consumer Reports just released the findings of a year-long study looking into the latest trends in automotive loans and car payments. The resulting information highlights just how explosive the debt growth has been over the last 10 years and the arbitrary way in which borrowers are now being treated.

Long story short, we’re all being swindled.

With vehicle prices ballooning and the associated loans becoming longer than ever, dealers and lenders seem to be operating whatever way yields the steepest profit margins with only a modicum of consideration being given to the established frameworks designed to act as a guard rail. This has led to U.S. citizens carrying around a record $1.37 trillion in automotive load debt and customers with good credit being treated no different than those that fall into the subprime category. Sadly, the issue appears only appears to be worsening as new economic perils are only making things more expensive. Meanwhile, data from the Federal Reserve Bank of New York is projecting national auto debt to swell to $1.42 trillion by year’s end. 

For the sake of comparison, Americans were only on the hook for $710 billion going into 2011. But the amount of debt being hauled behind us is only part of the story. Consumer Reports has used the study to assert that vehicles are eating up an increasingly large share of household incomes, citing nearly 858,000 loans from 17 major auto lenders.

From CR:

Today, Americans with new-car loans make an average monthly payment approaching $600 — up roughly 25 percent from a decade ago.

Most borrowers pay their loan with no problem. But in recent years, tens of thousands of consumers have found themselves in financial sinkholes after receiving high-interest, longer-term auto loans that, like the Maryland resident, put them at serious risk of default, CR’s investigation found.

This is happening as total auto loan debt held by Americans has increased dramatically over the past 10 years, surpassing $1.4 trillion — more than the gross domestic product of Australia. Because of recently skyrocketing prices for new and used cars, that debt is likely to grow even more.

“You’re not helping somebody to get a car if the odds are they’re going to lose it,” says Kathleen Engel, research professor at Suffolk University Law School in Boston who studies subprime financial products and is also the vice chair of CR’s board of directors. “That’s not getting somebody a car. That’s taking their money.”

Worse yet is that it’s not unheard of to see APRs surpassing 25 percent and lenders don’t seem to care who the customer is. While credit scores were invented back in the 1950s, under the auspices of delivering a standardized and impartial way of determining the creditworthiness of individual customers, the FICO score system used today didn’t appear until 1989. But it’s often been accused of allowing lenders to enact predatory stipulations on loans going to those with less-than-desirable numbers, particularly as the system has seen broader use.

Credit scores no longer apply exclusively to mortgage applications and loans. They’re now being included as part of some rental agreements and even job applications. It’s gotten to the point where we’ve begun to see pushback, often with claims that scoring doesn’t accurately represent debt risk and functionally serves to keep certain individuals from achieving upward mobility. While we’re not going to be diving into that, CR has asserted that the arbitrary nature of credit scoring has become a serious issue.

The outlet suggested that dealers and lenders are setting interest rates based upon something other than the standard loan underwriting practices. Instead, they’re conducting business in whatever manner “they think they can get away with” because many borrowers have no idea that they can (and should) negotiate terms or pit lenders/dealers against each other in hopes of getting a better bargain. Some of this is down to the legal and regulatory disparities between states. Though the outcome is the issue of focus because it’s in danger of permanently upending the economy when a meaningful percentage of the population can no longer afford to drive:

For one thing, it makes it harder to build the savings needed to purchase a car outright, says Pamela Foohey, a professor at the Cardozo School of Law in New York City who has published several studies on auto lending. Longer-term car loans — the average is now about six years — compound the problem, she says, trapping people in debt to fund a necessity like transportation.

“The trap for consumers, of course, is a boon to lenders,” Foohey says.

Falling behind on car payments can lead to repossession, triggering a cascade of other problems.

Lana Ash of Oklahoma and Dennis Lamar of Connecticut both had their vehicles repossessed last year in the middle of the pandemic, after getting stuck with high-APR car loans that proved to be more expensive than they could afford. Without a car, Lamar had to bum rides to doctors’ appointments. Ash had to take out another loan to fix a busted transmission on an old car.

“To this day, I still get emotional and upset about it,” Ash says.

Many Americans have faced similar outcomes. By spring 2021, an estimated 1 in 12 people with a car loan or lease, or almost 8 million Americans, were more than 90 days late on their car payments, according to a CR analysis of data from the Federal Reserve Banks of New York and Philadelphia.

The resulting scenario has left us with a non-comparative automotive market where big businesses and banks can more effectively take advantage of their own customers. CR claimed that 46 percent of the 800,000+ loans reviewed were underwater, with owners owing $3,700 more (on average) than what the vehicle was actually worth. But we’re still just scratching the surface on how dark this is all becoming.

Consumer Reports utilized information disclosed to the U.S. Securities and Exchange Commission in 2019 and 2020 to investors of auto loan bonds, rounding out its research pool with thousands of pages of regulatory filings, court records, trade publications, industry reports, financial records, public documents obtained through the Freedom of Information Act, and interviews with more than 90 federal and state regulators, advocacy organizations, consumers, lawyers, legal experts, academics, and industry groups.

That data led to a few realizations, starting with the fact that your credit score is largely arbitrary when it comes to how vicious your auto loan is going to be. While there was a prevalence of individuals with scores exceeding 720 to receive better terms, literally everyone (including subprime borrowers) was subjected to APRs ranging between zero and 25 percent. CR likewise worried that lenders were intentionally putting customers into loans they couldn’t possibly afford, with over half of all subprime borrowers getting stuck with payments that were higher than 10 percent of their annual income. But almost none of the lenders bothered to check up on that, resulting in 96 percent of all auto loans going to people who never had their income verified.

This has likewise resulted in a surge of delinquencies over the last few years and a staggering increase in the amount of debt being carried around by Americans. But perhaps most alarming is how nobody seems interested in adhering to the underwriting practices that were supposedly put into place to keep things running smoothly in the fairest possible manner. Credit scores seem to be used to punish the subprime market without really offering much protection to those with good scores.

Consumer Reports said that it reached out to all 17 lenders covered in the analysis, in addition to industry groups like the American Financial Services Association and the National Automotive Finance Association. Some opted not to respond, with everyone declining to answer every question posed. Most also made assertions that consumers have the ability to make informed decisions for themselves and that there’s a wealth of information online for those interested.

Industry groups and financial institutions likewise claimed that auto lending was sufficiently regulated in the United States, suggesting that CR research failed to “contain enough information to accurately compare the loans similarly situated borrowers received.” Double-digit interest rates were dismissed as anomalies while the increased number of delinquencies and repossessions were dismissed entirely as they saw themselves as the only way for some customers to get vehicular loans.

“Consumers understand that rates will vary from creditor to creditor,” said Ed McFadden, a spokesperson for the American Financial Services Association. “They have ample opportunity to research and shop.”

Considering extended loan terms and a slightly higher interest rate can effectively add thousands onto even a modestly priced vehicle, it’s not difficult to see why CR is so critical of modern lending practices. There’s really no other way to spin this. Consumers are either morons, unworthy of being cut fairer deals, or financial institutions (and the dealership intermediaries) are predatory assholes that never seem to assume responsibility for their actions. And it’s all going to continue to be exacerbated as vehicle prices increase and automakers attempt to shift toward a direct sales model that further nullifies customers’ ability to negotiate payments.

This is like how modern safety requirements technically make it borderline impossible for new manufacturers to exist or any of my other anti-regulatory rants. CR has identified several industries working together to use the existing principles in whatever way yields them the most money. If you have some spare time, I highly suggest reading the entire report and inspecting the relevant investigative materials. It’s quite good, loaded with specific examples of the aforementioned problems, and written by Ryan Felton — who is adept at putting together these kinds of stories.

[Image: Gretchen Gunda Enger/Shutterstock]

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Rare Rides: The 2000 Mercedes-Benz CL 500, a Finale Called Final Edition

Large, luxurious, and very serious, the first generation CL was also an SEC and S during its life. While Mercedes-Benz played the Nineties naming games with its lineup, the W140 soldiered on in two-door format as a last-of for a top-tier Mercedes coupe.

The W140 500 SEC and 600 SEC were introduced in 1992 globally as successor to the C126 (that’s coupe) variant of the legendary W126 S-Class. We’ve covered C126 previously in both standard and cocaine-inspired AMG variants, but never a W126. Look for it in a future Rare Rides Icons.

Both versions of the W140 were penned by Bruno Sacco late in 1987, during the middle of his career at Mercedes. Sacco was lead designer at Benz between 1975 and 1999. With the W140, he brilliantly continued the pillarless hardtop styling of the C126. Two models of SEC were initially available: The 500 used a 5.0-liter V8 that produced 320 horsepower, while the top-drawer 600 SEC had a V12. The most expensive car Mercedes produced at the time, it used a 6.0-liter engine that produced 394 horsepower and rocketed the coupe to 60 in 6.1 seconds. The 600 SEC was incredibly exclusive, and fittingly asked $132,000 in 1992. Adjusted for inflation that figure comes to an eye-watering $262,000. V12 models were identifiable almost solely via their V12 badges on the C-pillar and the 600 on the back.

The range expanded into other models over the years, as a less expensive 4.2-liter V8 was an option in some markets. On the other end of the spectrum, AMG models used larger and more powerful V12 engines of 6.0, 6.9, and even 7.3 liters. That largest engine allowed the CL 73 AMG a top speed of 199 miles per hour and was the engine Pagani chose to power the Zonda of the 2000s. Standard Mercedes-issued coupes were all limited by German tradition to 155 mph. A considerable number of horses were required to motivate the CL, since in any trim it weighed at least 4,500 pounds, and weighed about 4,900 pounds with a 12-cylinder lump upfront. All cars used a four- or five-speed automatic dependent on model year.

In 1994 the SEC moniker that Mercedes used for decades was replaced by an S, as the S 500 Coupe and S 600 Coupe more closely identified with their sedan sibling. It was a temporary measure though, as for the model year 1997 in Europe and 1998 in North America the S was swapped for CL, and the CL-Class was born. Models were then CL 500, CL 600, and so on. The car underneath changed little over the years, as Mercedes used their best build quality, materials, and technology in their halo coupe.

The W140 coupe was offered through 1999 in Europe and 2000 in North America, at which point it was replaced by the W215 CL-Class. The second CL was based upon the new W220 S-Class sedan. The W215 was noteworthy, as it was Bruno Sacco’s final design for Mercedes. Both the W215 and its 2007 successor (C216) were more modern, full of even more technology, much more complicated, and as a consequence has aged more poorly over the years. Both second and third-gen CLs can be found commonly on high-quality internet content like “You Can Get All This $200,000 Mercedes Coupe For $15,000 You Guys Like and Subscribe,” but the W140 SEC and CL have escaped such an undignified fate. Their quality, non-bling appearance, and limited production (26,022 total) have kept them under the radar.

Shortly before the end of its production, Mercedes offered a final run trim on the W140 CL which they creatively called Final Edition. Said special edition seems to be an “all options as standard” version of the CL 500, and in this instance pairs a nice navy metallic paint to a black interior, with sporty AMG-adjacent monoblock wheels. A testament to its build quality, today’s CL has traveled over 164,000 miles and looks brand new. Located in Spain, the future classic asks $15,235.

[Images: Mercedes-Benz]

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Ford, GM Earnings Reports Will Tell the Chip Shortage Tale

GM

Ford and General Motors are both slated to show their third-quarter earnings reports on Thursday.

Reports suggest that despite the negative impacts of the global semiconductor chip shortage, there may be positives for the companies, as well.

Both companies have, of course, had to halt production at times to deal with the chip shortage. And supplies, materials, and shipping have higher costs now, which could also prove problematic for profit margins.

On the other hand, strong demand for profitable trucks and SUVs has been more than helpful.

According to Automotive News, this means investors will be wondering how both companies can navigate a turbulent supply chain.

The annual sales rate for new cars and trucks dropped to 12 million in September, thanks to the chip shortage, and forecasters are cutting their forecasts for 2022 thanks to the shortage and general supply-chain disruption. Much depends on if the chip shortage ends in 2022 or 2023.

Wells Fargo is expecting the two companies will tell investors to focus more on the lower end of their forecasts for the year.

That’s not shocking — the industry is facing a lot of headwinds right now, and Ford and GM aren’t exempt.

[Image: GM]

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Could Ford’s Electric Fleet Sales Be Slower Than Expected?

<img data-attachment-id=”1776894″ data-permalink=”https://www.thetruthaboutcars.com/2021/10/could-fords-electric-fleet-sales-be-slower-than-expected/rouge-electric-vehicle-center/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/Ford-Rouge-Electric-Vehicle-Center_20.jpg” data-orig-size=”7922,5281″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”18″,”credit”:””,”camera”:”NIKON D850″,”caption”:”One year after Ford confirmed construction of the Rouge Electric Vehicle Center in Dearborn, Mich., the first Ford F-150 Lightning pre-production units begin leaving the factory. Pre-production model shown. F-150 Lightning available starting spring 2022.”,”created_timestamp”:”1631073600″,”copyright”:””,”focal_length”:”52″,”iso”:”3200″,”shutter_speed”:”0.00625″,”title”:”Rouge Electric Vehicle Center”,”orientation”:”1″}” data-image-title=”Rouge Electric Vehicle Center” data-image-description=”

Ford Motor Co

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Despite most automakers proudly proclaiming their intention to shift toward EV-dominant portfolios, customers haven’t been sharing their enthusiasm. While there’s a subset of loyal early adopters that are eager to see electrification become the norm, the relative infancy of the technology and prevalent gaps in the charging infrastructure has kept them from becoming a majority. But manufacturers seem to think it’s just a matter of time and that they’ll be able to make up the difference through fleet sales.

Advertised with lower than average operating costs and juicy subsidies being offered throughout the developed world, automakers have convinced themselves that EVs will soon become the de facto rides for various entities needing to round out their stables. Meanwhile, we’re hearing inklings that Ford is seeing pushback from fleet customers over its s new F-150 Lightning pickup and E-Transit van. 

Blue Oval believes that its new vehicles, combined with an updated version of its fleet management suite prioritizing telematics and data accumulation, will result in a glut of customers interested in having more direct control over their commercial armadas. The fact that they’ll also be EVs is supposed to make them further appetizing, due to government incentives and the fact that they won’t require fueling.

“[The Lightning and E-Transit] are targeted at real people doing real work,” Ted Cannis, chief executive of Ford Pro, stated at Reuters’ recent Automotive Summit.

From Reuters:

But some of those potential fleet buyers are taking a “wait and see” attitude, partly from a lack of experience with electric vehicles and partly from a lack of clarity on government policy and regulations around EVs.

Those are not insurmountable obstacles over the longer term, according to Cannis, who told Reuters:

“In the U.S., we see 70 [percent] of the full-size bus and van industry going electric by 2030. That’s more than 300,000 vehicles annually. And we expect a third of the full-size pickup (market) to go all-electric by 2030, which is more than 800,000 vehicles annually.”

With electric work trucks and vans, Cannis said, fleet customers can save money on fuel, maintenance and repairs, “but there is still a fear of the unknown” about EVs among both employees and managers.

Perhaps by 2030, the necessary infrastructure will be in place to facilitate widespread EV adoption and they’ll have reached financial parity with internal combustion vehicles. But electrics currently require more advanced planning to get the most out of their powertrains and you have to pay more for them upfront to save money over time. Some of the fleet managers we’ve spoken to said they’ve had difficulties figuring out how to make EVs work for their businesses. Concerns have also been expressed about their lackluster resale values, the potential for charging downtime, and how much money would need to be spent to replace a battery system. Though the latter issue isn’t likely to come up considering how short most fleet cycles happen to be.

On the other hand, managers were almost universally interested in the government incentives being promoted by the Biden administration and wondered if the changing regulatory landscape might make soon make EVs a necessary addition to their garages. Governor Gavin Newsom has repeatedly said that California will gradually phase out internal combustion vehicles and may even begin prohibiting diesel trucks from utilizing certain roadways in a bid to reduce pollution. Many other states are politically aligned with California and are likely to follow its lead. These are considerations business owners are preoccupied with. But there’s no concrete legislation at play to make any of the above a guarantee and the free market (or what’s left of it) isn’t quite ready to place EVs on a pedestal.

Cannis seems undaunted, however. He’s claiming that everyone who has driven the all-electric F-Series believes it to be the most exciting full-sized pickup Ford has produced, pointing to the 150,000 preorders as evidence.

It’s actually more than the automaker can realistically manufacture. In August, Blue Oval doubled its production target to 80,000 Lightings annually as a way to meet demand. But that capacity isn’t supposed to be achieved until 2024 and the model launches in 2022. Frankly, with the pickup obviously exceeding projections before anyone has had an opportunity to really shake one down (Ford has allowed a few high-profile influencers and Joe Biden to drive the prototype), it’s strange that the head of Ford’s commercial fleet division would even bother to mention that the company has been getting pushback from customers.

Our guess is that certain types of businesses just don’t see EVs as feasible right now. We noticed receptiveness varied heavily based upon what kind of work fleet managers needed vehicles to do. Localized fleets focused on precise routes with predictable downtimes are ideal for electrification. But long-haulers taking varied routes have less use for EVs and far fewer options to realistically choose from.

The U.S. government has also faced difficulties meeting the Biden administration’s ambitious goal to electrify the entire federal fleet. For starters, many government rides (particularly those used by the USPS) boast some of the longest lifespans of any fleet vehicles you’re likely to encounter. That adds meaningful financial risks if they select the wrong product just to spur on EV adoption.

The current federal fleet encompasses about 657,000 vehicles in total. However, agencies had only purchased about 500 zero-emissions vehicles through August of 2021, and data from the General Services Administration (GSA) currently cites EVs as comprising less than 1 percent of the whole. The transition has progressed slowly, with officials citing supply issues and difficulties choosing the right vehicles for various departments as the biggest obstacles.

“The opportunities are clear, but first we need to acknowledge that we are starting from a low baseline,” White House national climate adviser Gina McCarthy said during June’s GSA FedFleet Conference. “I want to thank the thousands of fleet management professionals leading this charge and demonstrating our leadership and commitment to winning the future. The many agencies that will work together to achieve our goals exemplify the whole-of-government approach to tackling the climate crisis.”

With the sheer amount of marketing materials out there promoting electrification and encouraging businesses to establish EV-focused fleets, it’s often difficult to get a genuine sense of how things are actually progressing. Ford says the Lightning is already exceeding expectations. But the head of Ford Pro said customers were expressing hesitancy. The federal government is dead set on replacing combustion vehicles with EVs. But it has failed to put more than 500 units onto the road. Manufacturers are promoting electric cars at every turn. But pure electrics still make up a minuscule share of what’s actually being sold to customers.

It hasn’t done much to assuage my skepticism going into 2022. But 2030 should provide plug-ins with sufficient time to continue maturing. Considering how much better EVs have gotten over the last decade, future EVs should be capable of handling new challenges and giving internal combustion cars a run for their money. Or they could fail to see the necessary infrastructure and technology develop and end up like autonomous driving — another unfulfilled industrial promise.

[Images: Ford Motor Co.]

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National Automobile Dealers Association Elects New Chairs

<img data-attachment-id=”1678584″ data-permalink=”https://www.thetruthaboutcars.com/2019/06/ask-bark-did-i-throw-away-the-key-to-a-new-car/shutterstock_731078407/” data-orig-file=”http://gagetruck.com/wp-content/uploads/2021/10/national-automobile-dealers-association-elects-new-chairs-5.jpg” data-orig-size=”1000,667″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”inflatable tube man wacky waving style dealer lot” data-image-description=”

Gretchen Gunda Enger/Shutterstock

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The National Automobile Dealers Association (NADA) has elected Mike Alford as its chairman for 2022. The decision was announced shortly after the group’s board adjourned on Tuesday.

Alford — who heads Marine Chevrolet Cadillac in Jacksonville, North Carolina — currently serves as NADA vice chairman and will be taking over for Paul Walser next year. Geoffrey Pohanka was chosen as the vice-chair, setting him up as a strong contender for the top position in 2023. 

“It is an honor and privilege to be elected to serve as NADA board chairman for 2022,” said Alford. “Since 1917 NADA has been an ardent advocate for franchised new-car dealers. The opportunity to chair this dynamic group of automotive leaders is both exciting and humbling. We have an engaged board and talented team that stands ready to advance the interest of our more than 16,000 franchised dealers. I appreciate the trust and confidence of the board as we tirelessly pursue our work with all stakeholders on behalf of the dealer body.”

Considering the current state of the automotive industry, we don’t envy Alford.

While we’re not overly fond of trade organizations, NADA reports are a good way of keeping ahead of industry trends, tabulating regional sales data, and staying informed on the changing regulatory/legislative landscape. The group likewise represents over 16,000 U.S. dealerships that might find themselves at odds with manufacturer trade groups that are vastly more powerful.

Of course, it also has a political action committee (NADA PAC) designed to forward its own agenda. Formerly known as the Dealers Election Action Committee, the group funds political individuals it believes will be “pro-dealer, pro-business Congressional candidates” and does not discriminate between Democrats or Republicans.

Looking ahead, Automotive News has already claimed Geoffrey Pohanka as the likely successor to Alford’s year-long stretch. He’s is a third-generation dealer with a father that previously led NADA. He’s also currently the head of the Pohanka Automotive Group, which is based in Maryland and consists of 16 stores spread across the American South.

“I grew up in the car business. It’s an amazing, rewarding and exciting business, and we’re all so fortunate to be in it,” said Pohanka. “My family has been involved in NADA for generations. NADA helped our company tremendously, and we’ve been giving back ever since. NADA has an amazing board and an amazing staff. And if we can help create a good environment for the industry, we can help create a vibrant economy and stronger communities. That’s what I want to do, and I promise to give it my utmost 110 [percent].”

Their new terms begin at the 2022 NADA Show in Las Vegas, which is being planned for March 10th but has been canceled for the last two years.

[Image: Gretchen Gunda Enger/Shutterstock]

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Weird Wheels: United Nude’s ‘Lo-Res Car’ Up for Auction

<img data-attachment-id=”1776172″ data-permalink=”https://www.thetruthaboutcars.com/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction/16321666122a8bb67884d9388flores-11-scaled/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/16321666122a8bb67884d9388flores-11-scaled.jpg” data-orig-size=”2048,1366″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”16321666122a8bb67884d9388flores-11-scaled” data-image-description=”

Bring a Trailer

” data-medium-file=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-8.jpg” data-large-file=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction.jpg” class=”aligncenter size-large wp-image-1776172″ src=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction.jpg” alt width=”610″ height=”407″ srcset=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction.jpg 610w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-7.jpg 75w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-8.jpg 450w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-9.jpg 768w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-10.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”>

If anybody has a soft spot for wedge designs and the automotive future envisioned during the 1970s, it’s yours truly. While mainstream vehicles being manufactured during the Malaise Era often left a lot to be desired, the concepts were sublime and led to some of the most unique-looking production cars in automotive history. I’m talking about cars like the Lancia Stratos, Lamborghini Countach, Lotus Esprit, BMW M1, De Tomaso Pantera, and DeLorean DMC-12. Toss in the digital dashboards that were gradually appearing in standard passenger cars during the 1980s and you’ve reached the point where I would probably claim automotive styling reached its zenith after a few stiff drinks. But I’ve been told by those who can distinguish fetishization from appreciation that those designs weren’t perfect and kind of look the same when there’s enough squinting is deployed.

Apparently, someone took that premise and used it as a template for a modern prototype intended to help sell shoes. Though the company focused entirely on the basic shape of wedge cars, settling on a vehicle that resembles what a Countach might have looked like in a video game from two decades ago should the assets fail to load. Known as the United Nude Lo-Res Concept Vehicle, it’s probably one of the more-unique automobiles ever built and it’s yours for the taking now that the Petersen Automotive Museum doesn’t want it. 

<img data-attachment-id=”1776174″ data-permalink=”https://www.thetruthaboutcars.com/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction/163216654388f935ealores-12-scaled/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/163216654388f935ealores-12-scaled.jpg” data-orig-size=”2048,1365″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”163216654388f935ealores-12-scaled” data-image-description=”

Bring a Trailer

” data-medium-file=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-12.jpg” data-large-file=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-1.jpg” class=”aligncenter size-large wp-image-1776174″ src=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-1.jpg” alt width=”610″ height=”407″ srcset=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-1.jpg 610w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-11.jpg 75w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-12.jpg 450w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-13.jpg 768w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-14.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”>

Currently listed on Bring a Trailer, chassis number three (of four) is comprised of 12 tinted clear polycarbonate panels intentionally styled to embody the now-retro wedge design in the most literal way possible.

From the listing:

This concept vehicle is one of four prototypes commissioned by footwear company United Nude for promotional purposes. Dubbed the “Lo-Res Car,” the vehicle was penned by United Nude founder Rem D. Koolhaas based on an abstract, low-resolution version of the Lamborghini Countach. It features clear tinted polycarbonate body panels over a steel chassis, and power is supplied by a KDS 5-kilowatt electric motor paired with a single-speed transmission. Additional equipment includes an electrically-actuated clamshell-opening body, front and rear light bars, tandem seating, and a chrome hexagonal steering wheel. The vehicle was acquired by the Petersen Automotive Museum around three years ago and is now being offered at no reserve in Los Angeles, California. It is not titled or registered for street use and is sold on a bill of sale.

Inspired by the design of the Lamborghini Countach, the first prototype of the Lo-Res Car achieved a Wallpaper Magazine Design Award in 2016. Subsequent prototypes were featured in various music videos and were also displayed at the 2018 Grand Basel automotive design showcase as well as the Petersen Automotive Museum’s Disruptors exhibition in 2019.

<img data-attachment-id=”1776168″ data-permalink=”https://www.thetruthaboutcars.com/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction/2017_united_nude_lo_res_16330379013bca08lores-129-scaled/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/2017_united_nude_lo_res_16330379013bca08Lores-129-scaled.jpg” data-orig-size=”2048,1365″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”2017_united_nude_lo_res_16330379013bca08Lores-129-scaled” data-image-description=”

Bring a Trailer

” data-medium-file=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-16.jpg” data-large-file=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-2.jpg” class=”aligncenter size-large wp-image-1776168″ src=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-2.jpg” alt width=”610″ height=”407″ srcset=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-2.jpg 610w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-15.jpg 75w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-16.jpg 450w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-17.jpg 768w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-18.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”>

Beautiful it is not. But the mere fact that someone turned this polyhedron into a functioning car is kind of amazing. It’s more Cybertruck than Cybertruck, except the Lo-Res offers the powertrain of a decent golf cart and the utility of a tricycle. These shortcomings are forgivable on what’s effectively a rolling piece of modern art, however.

On the inside, the polycarbonate panels (some of which look scratched) allow occupants to see out in every direction while the tint makes it nearly impossible to see into. Though there isn’t much to look at. Opening up the clamshell allows two people to climb into the non-adjustable seats and shows just how basic the cabin in. The driver has that odd hexagonal steering wheel, the necessary pedals, and some switches — most of which are used to control the vehicle’s numerous illumination options.

Instrumentation is limited to the state of charge and a basic digital speedometer. Air conditioning, a radio, or even seatbelts would be wishful thinking.

<img data-attachment-id=”1776176″ data-permalink=”https://www.thetruthaboutcars.com/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction/1632166693884d9388f935ealores-10-scaled/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/1632166693884d9388f935ealores-10-scaled.jpg” data-orig-size=”2048,1365″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”1632166693884d9388f935ealores-10-scaled” data-image-description=”

Bring a Trailer

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Considering you can’t legally drive the Lo-Res on the street (and it would be a deathtrap if you did) that’s all fine. While the model’s front discs can presumably stop it in time to avoid most accidents, I’ve heard it has a hard time reaching 25 mph when carrying a passenger and it looks like it would disintegrate the moment it made contact with a real car.

Listed with no reserve, the latest bid at the time of this writing was a modest (?) $45,000. But the Lo-Res is probably best left to art snobs, rather than someone who might actually want to drive their collectables. I would argue that there are better ways for an automotive enthusiast to spend their money. Still, the United Nude design is so damn weird that we couldn’t help but show it.

<img data-attachment-id=”1776170″ data-permalink=”https://www.thetruthaboutcars.com/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction/2017_united_nude_lo_res_1633037908884d9388f935ealores-130-scaled/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/2017_united_nude_lo_res_1633037908884d9388f935eaLores-130-scaled.jpg” data-orig-size=”2048,1365″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”2017_united_nude_lo_res_1633037908884d9388f935eaLores-130-scaled” data-image-description=”

Bring a Trailer

” data-medium-file=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-24.jpg” data-large-file=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-4.jpg” class=”aligncenter size-large wp-image-1776170″ src=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-4.jpg” alt width=”610″ height=”407″ srcset=”http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-4.jpg 610w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-23.jpg 75w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-24.jpg 450w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-25.jpg 768w, http://gagetruck.com/wp-content/uploads/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction-26.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”>

<img data-attachment-id=”1776180″ data-permalink=”https://www.thetruthaboutcars.com/2021/10/weird-wheels-united-nudes-lo-res-car-up-for-auction/16321665763bca08lores-02-scaled/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/10/16321665763bca08lores-02-scaled.jpg” data-orig-size=”2048,1365″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”16321665763bca08lores-02-scaled” data-image-description=”

Bring a Trailer

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[Images: Bring a Trailer]

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2022 Ford Expedition: Choose Your Adventure

2022 Ford Expedition

The off-road trend is getting either tiresome or exciting, depending on your perspective.

The latest pre-existing truck or SUV to get more rugged? The 2022 Ford Expedition.

Yes — the big SUV best known for hauling lots of people and cargo, as well as towing, is now going to be able to venture further off-pavement, should Ford’s claims hold true.

It starts with the Timberline trim, which increases ground clearance, adds the Bronco’s trail-turn assist feature (brakes one rear wheel to make off-road turns tighter), and borrows the Raptor’s skid plate.

But wait — it’s not all about off-roading when it comes to Expedition news. Should you want to have more fun on-road in an Expedition, you can do so with the Stealth Performance Package, which adds a sport-tuned suspension with continuous damping.

2022 Ford Expedition

Motivating the Expedition is a 3.5-liter twin-turbo EcoBoost V6 making 440 horsepower and 510 lb-ft of torque.

Expedition also adds available features such as BlueCruise hands-free driving assistant (works on designated roadways) and a 22-speaker Bang & Olufsen Unleashed audio system.

LED headlamps are standard, the taillamp design is freshened, and there are new wheel choices.

2022 Ford Expedition

Some styling features will be trim-dependent. Platinum models get a twin-mesh grille and fog lamps with chrome accents, while the Timberline gets its own unique grille, along with orange exterior accents.

In addition to the increased ground clearance (and ride height), the Timberline’s track is wider and the approach and departure angles are improved. Timberline gets 33-inch all-terrain tires, and a two-speed transfer case.

The Stealth Performance package is available on Limited and Limited Max trims and also adds gloss-back running boards, grille, mirror caps, roof rails, tailgate appliqué, rear-bumper skid plate, fog-lamp bezels, and headlamp and taillamp housings. Wheels are 22-inch black aluminum and the brake calipers are painted red. The badging is also black.

2022 Ford Expedition

The instrument panel is redone, and a 12.4-inch digital gauge cluster is available. The screen can display off-road data and turn-by-turn directions from the nav system. Ford’s Sync 4 infotainment system is standard, with Sync 4a being optional, along with a 15.5-inch customizable infotainment screen. A customizable 12-inch screen is standard.

Rear-seat passengers can get Amazon Fire TV entertainment via touchscreens that have 16 GB of storage. Over-the-air update capability for the vehicle and its software is standard.

2022 Ford Expedition

Standard or available driver-assist features include road-edge detection (sounds a warning and uses steering intervention to keep the vehicle on the road), intersection assist (applies the brakes if it thinks the vehicle will be hit in an intersection), reverse-brake assist (applies the brakes to avoid a collision when backing out of a parking space), evasive-steering assist (helps the driver safely swerve around an obstacle), a camera view that shows obstacles when parking, and an air dam that activates at over 40 mph to increase aerodynamics by 4 percent.

A trailer-assist system uses the rearview camera and parking sensors to help drivers line up their trailer. It’s more automated than the previous version. Expedition can tow up to 9,300 pounds.

The Expedition will be assembled in Louisville, Kentucky, and go on sale in the first quarter of 2022.

[Images: Ford]

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Vaccine Mandates Being Considered By Auto Industry, UAW

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Michael Vi/Shutterstock

” data-medium-file=”http://gagetruck.com/wp-content/uploads/2021/09/vaccine-mandates-being-considered-by-auto-industry-uaw-2.jpg” data-large-file=”http://gagetruck.com/wp-content/uploads/2021/09/vaccine-mandates-being-considered-by-auto-industry-uaw.jpg” class=”aligncenter size-large wp-image-1773672″ src=”http://gagetruck.com/wp-content/uploads/2021/09/vaccine-mandates-being-considered-by-auto-industry-uaw.jpg” alt width=”610″ height=”407″ srcset=”http://gagetruck.com/wp-content/uploads/2021/09/vaccine-mandates-being-considered-by-auto-industry-uaw.jpg 610w, http://gagetruck.com/wp-content/uploads/2021/09/vaccine-mandates-being-considered-by-auto-industry-uaw-1.jpg 75w, http://gagetruck.com/wp-content/uploads/2021/09/vaccine-mandates-being-considered-by-auto-industry-uaw-2.jpg 450w, http://gagetruck.com/wp-content/uploads/2021/09/vaccine-mandates-being-considered-by-auto-industry-uaw-3.jpg 768w, http://gagetruck.com/wp-content/uploads/2021/09/vaccine-mandates-being-considered-by-auto-industry-uaw-4.jpg 120w, http://gagetruck.com/wp-content/uploads/2021/09/vaccine-mandates-being-considered-by-auto-industry-uaw-5.jpg 1000w” sizes=”(max-width: 610px) 100vw, 610px”>

With the Biden administration having announced that it would start requiring companies to vaccinate employees, automakers and UAW are finding themselves in a sticky situation. Unions had previously said they wanted to hold off on endorsing or opposing mandatory vaccinations until after they discussed things with the industry and their own members. Considering Joe Biden said he wouldn’t make vaccines mandatory less than 10 months ago, employers are getting caught with their pants around the proverbial ankles.

Automakers had previously been surveying white-collar workers to see what they wanted to do while upping on-site COVID restrictions, but operating under the impression that any hard decisions were likely a long way off and left entirely to their discretion. Now the Department of Labor’s Occupational Safety and Health Administration is planning a new standard that requires all employers with 100 (or more) employees to guarantee their workforce is fully vaccinated or require any unvaccinated workers to produce a negative test result on a minimum weekly basis. 

Employers that fail to implement the stated requirements could face fines of nearly $14,000 per violation, according to the White House, with penalties also doubling for those who refuse to wear masks during interstate travel. Those are potentially steep fees when you’re employees number in the thousands. Union officials have said they’re considering the matter without committing to more than absolutely necessary — though the UAW officially opposed vaccine requirements in the past.

From UAW President Ray Curry:

“The UAW has and continues to strongly encourage all members and their families to be vaccinated unless there is specific health or religious concerns. We know that this is the best way to protect our members, coworkers and their families.

We are reviewing the details of yesterday’s announcements and the impact on our members and our over 700 employer contracts.

In the meantime, we continue our member commitment to practice safety in every one of our worksites by following protocols including masks, sanitizing and reporting any exposure or symptoms of the virus. At the UAW we all understand that fighting this pandemic and protecting our families is key to our survival.”

Assuming the union ultimately decides to endorse the vaccine decree, it’s likely going to be fracturing its membership. While I am hardly against vaccinations, I strongly support informed consent and speaking candidly about this has resulted in autoworkers frequently confessing they’re similarly opposed to forced vaccinations. Many have said they would immediately quit their jobs, matching a recent Washington Post poll claiming 70 percent of unvaccinated workers would simply abandon their positions if vaccine mandates are instituted. It’s my assumption that the industry will have a sudden, catastrophic staffing shortage were it to move forward with the Biden plan.

Automakers have been similarly noncommittal, with manufacturers (including Ford, GM, Stellantis, Honda, and Toyota) stating they encourage staff to get vaccinated and want to adhere to all government-issued health protocols. But they typically steer clear of addressing the Biden plan directly, possibly indicating some hesitancy. That said, it hasn’t even been a full day since the vaccine mandate was announced and their HR and legal departments are probably wringing their hands as they ponder upon what’s to be done and the fallout it might create.

Every statement automakers have been willing to make thus far can be paraphrased into “hold on … we’ve got to think about this,” followed by a paragraph about how they believe in vaccinations and want to adhere to recommendations coming from the relevant health experts. Conversely, very little has been said about the rights or preferences of their employees.

I’m not going to beat around this bush. The entire premise of these mandates seems insane to me, bordering on wicked. As an American, I always thought the whole premise of the country was predicated upon the shared belief that personal liberties and freedom of choice trump everything else. But that doesn’t seem to be what’s coming down from the top anymore. The rhetoric being used by Joe Biden is egregiously confrontational, including statements like “we’ve been patient, but our patience is wearing thin” as he made sweeping assertions about how the unvaccinated are stifling national unity and progress. He also confusingly stated that vaccinated workers need to be “protected” from the unvaccinated.

Assuming vaccines are effective, shouldn’t it be the other way round? What exactly are we shielding people from when new strains continue to manifest, can still be spread amongst the vaccinated, and the shots we currently have are targeting older COVID variants that have lost steam?

The economic and social stress this is likely to place upon the industry and country as a whole will be nothing short of monumental. Protests have been erupting across the globe all summer. Truckers have started organizing in numerous countries and have refused to deliver to areas imposing strict COVID rules, exacerbating food shortages in urban areas. In the United States, the same was true for cities that opted to defund police departments. Now they’re starting to talk about strikes focused on vaccine and mask mandates while they’re already experiencing a severe shortage of drivers. Imagine if that spills over to an automotive sector that’s already been beleaguered by the semiconductor shortage, their suppliers, and every other industry you rely on.

[Image: Michael Vi/Shutterstock]

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Buy/Drive/Burn: Economical American Compacts From 1982

Our recent Rare Rides coverage of the Chevrolet Citation made one thing very clear: We need more Citation content. Today’s 1982 Buy/Drive/Burn lineup was suggested by commenter eng_alvarado90, who would like to see all of you struggle. Citation, Aries, Escort, all in their most utilitarian formats. Let’s go.

Chevrolet Citation

The Citation is in its third model year for 1982, and sales have already fallen far from their initial peak of 800,000. The bloom is off this rose, but GM is still on track for six-digit sales this year. Sticking firmly to economy and utility, today’s Citation is a five-door hatchback equipped with the 2.5-liter Iron Duke inline-four and paired to a four-speed manual. Throttle-body injection is new this year and means 90 horses are underfoot. There’s also a new horizontal slats grille.

Dodge Aries K

The Dodge Aries is still new and is in its second model year for 1982. Chrysler started out strong last year with over 300,000 sales, and will likely reach that number again in ’82. Today’s Aries is the four-door wagon, as Chrysler does not offer a hatchback K-car at this level. Underhood is the base 2.2-liter Chrysler inline-four, which uses a two-barrel carb. Eighty-four horses are at the driver’s command, shifted through a four-speed manual. New this year: rear windows roll down on sedans and wagons, replacing the fixed glass.

Ford Escort

Ford’s Escort is also in its second model year for 1982. The American market Escort was supposed to be very similar to the European one for parts sharing purposes. However the respective design teams each headed their own direction, and the two cars share only an engine and transmission. Today’s five-door Escort hatchback is new for ’82, along with a new grille and presence of the familiar Ford Blue Oval. The base 1.6-liter CVH engine gets a high output version this year, which increases power by about 10 horses, to 80. Power is delivered to the front via a four-speed Ford MTX manual.

Economy and cheap driving are available to you, and they’ll probably hold up for at least three years before falling apart. Which gets the Buy?

[Images: GM, Chrysler, Ford]

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Abandoned History: Chrysler’s Liberty Project, to Saturn or Not to Saturn

<img data-attachment-id=”1772492″ data-permalink=”https://www.thetruthaboutcars.com/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn/iacocca-k-car-1024×532/” data-orig-file=”http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-5.jpg” data-orig-size=”1024,532″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”Iacocca-K-Car-1024×532″ data-image-description=”

Chrysler

” data-medium-file=”http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-2.jpg” data-large-file=”http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn.jpg” class=”aligncenter wp-image-1772492 size-large” src=”http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn.jpg” alt width=”610″ height=”317″ srcset=”http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn.jpg 610w, http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-1.jpg 75w, http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-2.jpg 450w, http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-3.jpg 768w, http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-4.jpg 120w, http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-5.jpg 1024w” sizes=”(max-width: 610px) 100vw, 610px”>In Part V of the Rare Rides series on the Eagle Premier, I mentioned an abandoned project at Chrysler called Liberty. Announced in 1985, Liberty was supposed to be a direct challenge to GM’s recently announced Saturn brand. Or it wasn’t, depending on what day of the week Liberty was addressed.

Chrysler’s PR department and CEO Lee Iacocca seemed at odds on what the Liberty project was, but they were both sure it was very important and it would build something, probably.

The Detroit Three were in a bit of small-car worry in the mid-Eighties. Detroit’s desire to create a competitive subcompact car was outside their prior 50 years of land-barge expertise. At the same time, previous protections assured by Japanese car import quotas were about to expire, as declared by Reagan’s White House. Japanese companies were also getting around said restrictions by building manufacturing facilities within U.S. borders. Time for action.

General Motors acted first (officially) when early in 1985 it incorporated the Saturn brand and made a land purchase in Tennessee for a new factory. Chrysler followed suit in late March of ’85 when it announced Liberty. Both Saturn and Liberty were about more than “build an econobox” ideologies but rather intended to refine and streamline the manufacturing process, just like the Japanese. Streamlining cut costs, and would ultimately assure domestic subcompacts could compete with the ever-increasing Japanese competition.

Speaking of competition, Lee Iacocca was not comfortable with the news media’s implication that Liberty was a response to Saturn. Lee said Chrysler was working on Liberty first, they just didn’t tell anyone about it. Hidden for two years before the announcement, Liberty was to produce a car in 1990 – two years following Saturn’s claim of 1988. Lee pointed to the more sophisticated manufacturing Chrysler was already doing, something GM wasn’t doing across its portfolio. The contemporary Omni/Horizon twins were his sophisticated manufacturing examples.

Liberty, he said, would improve the manufacturing process to such an extent that it would save $1,000 per car. And the rest of the savings would come from a better currency balance between dollars and yen. Liberty would use modular construction, have a plastic body, and use either three- or four-cylinder power. All the car’s functions would be controlled by 12 advanced microprocessors. Because Liberty would be a modular design, components could be produced abroad (saving money) and assembled domestically.

Such was the story in March of 1985. By late April there was a different spin on Liberty, to the point the stated goal of the entire project had changed. Mr. Iacocca was in Tokyo on April 17th, 1985, making some announcements to the press about future business. Among them, that Chrysler had “…ceded the low end of the market to the Far East.”

The statement above came on the heels of the announcement of the Chrysler-Mitsubishi joint project that you’d know as Diamond Star Motors. Since the Japanese were just so good at small cars, Chrysler would let them help – a lot. Mitsubishi would design the DSM cars, and run the plant at Normal, Illinois (its groundbreaking was in April 1986).

Iacocca addressed Liberty that day too and said the high-tech Liberty that was in the works earlier than GM’s Saturn and targeted Saturn-like economy car things would not produce a subcompact car. Then he added “per se,” to the end of his statement. Naturally, this confused the press, who ran to telephone their favorite Chrysler PR person. Weeks before in March, many journalists were shown a working prototype of a Liberty project car (no photos of this on the internet).

Chrysler made an official statement that day and claimed that Chrysler never had a particular car in mind with Liberty, but the project was more about technology and streamlined management techniques. Said techniques would be finalized within Liberty and then implemented at all current Chrysler manufacturing facilities. The fact a working prototype had already been shown was not addressed.

About 11 months after the initial Liberty announcement, Iacocca was still talking about Liberty, and once again it was labeled as a direct charge against Saturn. Manufacturing streamlining and cost-cutting had been refined, and the estimate of cost savings was up, now $1,500 to $2,000 per car.

While Saturn was still moving forward with its new brand, Iacocca announced a change in direction for Liberty once more: It would now start with the decade-old Dodge Omni and Plymouth Horizon as its basis. The Liberty project was underway and contained largely within the Belvedere, Illinois plant where the two hatchbacks were produced.

On May 15th, 1986, Iacocca announced the newest and cheapest Omnirizon models, the stripped-out America trim.  He addressed Liberty very directly: “This is the first step on our road to Liberty, our Liberty project designed to take $2,000 out of the cost of a car so that, for the long term, we can compete with Japanese imports.”

Iacocca went on to call the Omni and Horizon America trims an experiment. The experimental part was reducing available options as much as possible, down to just two options packages that contained five options each on the Americas. This methodology would expand in the near future to Chrysler’s new subcompacts, the Dodge Shadow and Plymouth Sundance. This simplification was termed by the media at the time as “high-velocity production.”

The Liberty project and its “Liberty car” continued on in mythical terms for the next three years or so without direct announcements or much of any press coverage. But in September 1989 it was finally laid to rest. Popular Mechanics did a little blurb and announced the new AMC-developed Premier would take the place of the Liberty project. While that didn’t make much sense as it was not a streamlined economy car by any means, it was the explanation given on the project from Chrysler.

The Liberty program had various issues throughout its run, as seen above. While the Saturn-not-Saturn disagreement was ongoing, Chrysler finalized the purchase of AMC that netted the expensive new Premier. This very modern car, they decided, would form the basis for future Chrysler cars. And if it wasn’t streamlined, economy, Saturn, or Japanese competition, so what? What did Liberty even mean anyway? Nobody could recall.

[Image: Chrysler]

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