Study: Automotive Debt Is Out of Control, You’re Being Swindled

<img data-attachment-id=”1678584″ data-permalink=”https://www.thetruthaboutcars.com/2019/06/ask-bark-did-i-throw-away-the-key-to-a-new-car/shutterstock_731078407/” data-orig-file=”http://gagetruck.com/wp-content/uploads/2021/11/study-automotive-debt-is-out-of-control-youre-being-swindled-5.jpg” data-orig-size=”1000,667″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”inflatable tube man wacky waving style dealer lot” data-image-description=”

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Consumer Reports just released the findings of a year-long study looking into the latest trends in automotive loans and car payments. The resulting information highlights just how explosive the debt growth has been over the last 10 years and the arbitrary way in which borrowers are now being treated.

Long story short, we’re all being swindled.

With vehicle prices ballooning and the associated loans becoming longer than ever, dealers and lenders seem to be operating whatever way yields the steepest profit margins with only a modicum of consideration being given to the established frameworks designed to act as a guard rail. This has led to U.S. citizens carrying around a record $1.37 trillion in automotive load debt and customers with good credit being treated no different than those that fall into the subprime category. Sadly, the issue appears only appears to be worsening as new economic perils are only making things more expensive. Meanwhile, data from the Federal Reserve Bank of New York is projecting national auto debt to swell to $1.42 trillion by year’s end. 

For the sake of comparison, Americans were only on the hook for $710 billion going into 2011. But the amount of debt being hauled behind us is only part of the story. Consumer Reports has used the study to assert that vehicles are eating up an increasingly large share of household incomes, citing nearly 858,000 loans from 17 major auto lenders.

From CR:

Today, Americans with new-car loans make an average monthly payment approaching $600 — up roughly 25 percent from a decade ago.

Most borrowers pay their loan with no problem. But in recent years, tens of thousands of consumers have found themselves in financial sinkholes after receiving high-interest, longer-term auto loans that, like the Maryland resident, put them at serious risk of default, CR’s investigation found.

This is happening as total auto loan debt held by Americans has increased dramatically over the past 10 years, surpassing $1.4 trillion — more than the gross domestic product of Australia. Because of recently skyrocketing prices for new and used cars, that debt is likely to grow even more.

“You’re not helping somebody to get a car if the odds are they’re going to lose it,” says Kathleen Engel, research professor at Suffolk University Law School in Boston who studies subprime financial products and is also the vice chair of CR’s board of directors. “That’s not getting somebody a car. That’s taking their money.”

Worse yet is that it’s not unheard of to see APRs surpassing 25 percent and lenders don’t seem to care who the customer is. While credit scores were invented back in the 1950s, under the auspices of delivering a standardized and impartial way of determining the creditworthiness of individual customers, the FICO score system used today didn’t appear until 1989. But it’s often been accused of allowing lenders to enact predatory stipulations on loans going to those with less-than-desirable numbers, particularly as the system has seen broader use.

Credit scores no longer apply exclusively to mortgage applications and loans. They’re now being included as part of some rental agreements and even job applications. It’s gotten to the point where we’ve begun to see pushback, often with claims that scoring doesn’t accurately represent debt risk and functionally serves to keep certain individuals from achieving upward mobility. While we’re not going to be diving into that, CR has asserted that the arbitrary nature of credit scoring has become a serious issue.

The outlet suggested that dealers and lenders are setting interest rates based upon something other than the standard loan underwriting practices. Instead, they’re conducting business in whatever manner “they think they can get away with” because many borrowers have no idea that they can (and should) negotiate terms or pit lenders/dealers against each other in hopes of getting a better bargain. Some of this is down to the legal and regulatory disparities between states. Though the outcome is the issue of focus because it’s in danger of permanently upending the economy when a meaningful percentage of the population can no longer afford to drive:

For one thing, it makes it harder to build the savings needed to purchase a car outright, says Pamela Foohey, a professor at the Cardozo School of Law in New York City who has published several studies on auto lending. Longer-term car loans — the average is now about six years — compound the problem, she says, trapping people in debt to fund a necessity like transportation.

“The trap for consumers, of course, is a boon to lenders,” Foohey says.

Falling behind on car payments can lead to repossession, triggering a cascade of other problems.

Lana Ash of Oklahoma and Dennis Lamar of Connecticut both had their vehicles repossessed last year in the middle of the pandemic, after getting stuck with high-APR car loans that proved to be more expensive than they could afford. Without a car, Lamar had to bum rides to doctors’ appointments. Ash had to take out another loan to fix a busted transmission on an old car.

“To this day, I still get emotional and upset about it,” Ash says.

Many Americans have faced similar outcomes. By spring 2021, an estimated 1 in 12 people with a car loan or lease, or almost 8 million Americans, were more than 90 days late on their car payments, according to a CR analysis of data from the Federal Reserve Banks of New York and Philadelphia.

The resulting scenario has left us with a non-comparative automotive market where big businesses and banks can more effectively take advantage of their own customers. CR claimed that 46 percent of the 800,000+ loans reviewed were underwater, with owners owing $3,700 more (on average) than what the vehicle was actually worth. But we’re still just scratching the surface on how dark this is all becoming.

Consumer Reports utilized information disclosed to the U.S. Securities and Exchange Commission in 2019 and 2020 to investors of auto loan bonds, rounding out its research pool with thousands of pages of regulatory filings, court records, trade publications, industry reports, financial records, public documents obtained through the Freedom of Information Act, and interviews with more than 90 federal and state regulators, advocacy organizations, consumers, lawyers, legal experts, academics, and industry groups.

That data led to a few realizations, starting with the fact that your credit score is largely arbitrary when it comes to how vicious your auto loan is going to be. While there was a prevalence of individuals with scores exceeding 720 to receive better terms, literally everyone (including subprime borrowers) was subjected to APRs ranging between zero and 25 percent. CR likewise worried that lenders were intentionally putting customers into loans they couldn’t possibly afford, with over half of all subprime borrowers getting stuck with payments that were higher than 10 percent of their annual income. But almost none of the lenders bothered to check up on that, resulting in 96 percent of all auto loans going to people who never had their income verified.

This has likewise resulted in a surge of delinquencies over the last few years and a staggering increase in the amount of debt being carried around by Americans. But perhaps most alarming is how nobody seems interested in adhering to the underwriting practices that were supposedly put into place to keep things running smoothly in the fairest possible manner. Credit scores seem to be used to punish the subprime market without really offering much protection to those with good scores.

Consumer Reports said that it reached out to all 17 lenders covered in the analysis, in addition to industry groups like the American Financial Services Association and the National Automotive Finance Association. Some opted not to respond, with everyone declining to answer every question posed. Most also made assertions that consumers have the ability to make informed decisions for themselves and that there’s a wealth of information online for those interested.

Industry groups and financial institutions likewise claimed that auto lending was sufficiently regulated in the United States, suggesting that CR research failed to “contain enough information to accurately compare the loans similarly situated borrowers received.” Double-digit interest rates were dismissed as anomalies while the increased number of delinquencies and repossessions were dismissed entirely as they saw themselves as the only way for some customers to get vehicular loans.

“Consumers understand that rates will vary from creditor to creditor,” said Ed McFadden, a spokesperson for the American Financial Services Association. “They have ample opportunity to research and shop.”

Considering extended loan terms and a slightly higher interest rate can effectively add thousands onto even a modestly priced vehicle, it’s not difficult to see why CR is so critical of modern lending practices. There’s really no other way to spin this. Consumers are either morons, unworthy of being cut fairer deals, or financial institutions (and the dealership intermediaries) are predatory assholes that never seem to assume responsibility for their actions. And it’s all going to continue to be exacerbated as vehicle prices increase and automakers attempt to shift toward a direct sales model that further nullifies customers’ ability to negotiate payments.

This is like how modern safety requirements technically make it borderline impossible for new manufacturers to exist or any of my other anti-regulatory rants. CR has identified several industries working together to use the existing principles in whatever way yields them the most money. If you have some spare time, I highly suggest reading the entire report and inspecting the relevant investigative materials. It’s quite good, loaded with specific examples of the aforementioned problems, and written by Ryan Felton — who is adept at putting together these kinds of stories.

[Image: Gretchen Gunda Enger/Shutterstock]

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Ford, GM Earnings Reports Will Tell the Chip Shortage Tale

GM

Ford and General Motors are both slated to show their third-quarter earnings reports on Thursday.

Reports suggest that despite the negative impacts of the global semiconductor chip shortage, there may be positives for the companies, as well.

Both companies have, of course, had to halt production at times to deal with the chip shortage. And supplies, materials, and shipping have higher costs now, which could also prove problematic for profit margins.

On the other hand, strong demand for profitable trucks and SUVs has been more than helpful.

According to Automotive News, this means investors will be wondering how both companies can navigate a turbulent supply chain.

The annual sales rate for new cars and trucks dropped to 12 million in September, thanks to the chip shortage, and forecasters are cutting their forecasts for 2022 thanks to the shortage and general supply-chain disruption. Much depends on if the chip shortage ends in 2022 or 2023.

Wells Fargo is expecting the two companies will tell investors to focus more on the lower end of their forecasts for the year.

That’s not shocking — the industry is facing a lot of headwinds right now, and Ford and GM aren’t exempt.

[Image: GM]

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Could Ford’s Electric Fleet Sales Be Slower Than Expected?

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Ford Motor Co

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Despite most automakers proudly proclaiming their intention to shift toward EV-dominant portfolios, customers haven’t been sharing their enthusiasm. While there’s a subset of loyal early adopters that are eager to see electrification become the norm, the relative infancy of the technology and prevalent gaps in the charging infrastructure has kept them from becoming a majority. But manufacturers seem to think it’s just a matter of time and that they’ll be able to make up the difference through fleet sales.

Advertised with lower than average operating costs and juicy subsidies being offered throughout the developed world, automakers have convinced themselves that EVs will soon become the de facto rides for various entities needing to round out their stables. Meanwhile, we’re hearing inklings that Ford is seeing pushback from fleet customers over its s new F-150 Lightning pickup and E-Transit van. 

Blue Oval believes that its new vehicles, combined with an updated version of its fleet management suite prioritizing telematics and data accumulation, will result in a glut of customers interested in having more direct control over their commercial armadas. The fact that they’ll also be EVs is supposed to make them further appetizing, due to government incentives and the fact that they won’t require fueling.

“[The Lightning and E-Transit] are targeted at real people doing real work,” Ted Cannis, chief executive of Ford Pro, stated at Reuters’ recent Automotive Summit.

From Reuters:

But some of those potential fleet buyers are taking a “wait and see” attitude, partly from a lack of experience with electric vehicles and partly from a lack of clarity on government policy and regulations around EVs.

Those are not insurmountable obstacles over the longer term, according to Cannis, who told Reuters:

“In the U.S., we see 70 [percent] of the full-size bus and van industry going electric by 2030. That’s more than 300,000 vehicles annually. And we expect a third of the full-size pickup (market) to go all-electric by 2030, which is more than 800,000 vehicles annually.”

With electric work trucks and vans, Cannis said, fleet customers can save money on fuel, maintenance and repairs, “but there is still a fear of the unknown” about EVs among both employees and managers.

Perhaps by 2030, the necessary infrastructure will be in place to facilitate widespread EV adoption and they’ll have reached financial parity with internal combustion vehicles. But electrics currently require more advanced planning to get the most out of their powertrains and you have to pay more for them upfront to save money over time. Some of the fleet managers we’ve spoken to said they’ve had difficulties figuring out how to make EVs work for their businesses. Concerns have also been expressed about their lackluster resale values, the potential for charging downtime, and how much money would need to be spent to replace a battery system. Though the latter issue isn’t likely to come up considering how short most fleet cycles happen to be.

On the other hand, managers were almost universally interested in the government incentives being promoted by the Biden administration and wondered if the changing regulatory landscape might make soon make EVs a necessary addition to their garages. Governor Gavin Newsom has repeatedly said that California will gradually phase out internal combustion vehicles and may even begin prohibiting diesel trucks from utilizing certain roadways in a bid to reduce pollution. Many other states are politically aligned with California and are likely to follow its lead. These are considerations business owners are preoccupied with. But there’s no concrete legislation at play to make any of the above a guarantee and the free market (or what’s left of it) isn’t quite ready to place EVs on a pedestal.

Cannis seems undaunted, however. He’s claiming that everyone who has driven the all-electric F-Series believes it to be the most exciting full-sized pickup Ford has produced, pointing to the 150,000 preorders as evidence.

It’s actually more than the automaker can realistically manufacture. In August, Blue Oval doubled its production target to 80,000 Lightings annually as a way to meet demand. But that capacity isn’t supposed to be achieved until 2024 and the model launches in 2022. Frankly, with the pickup obviously exceeding projections before anyone has had an opportunity to really shake one down (Ford has allowed a few high-profile influencers and Joe Biden to drive the prototype), it’s strange that the head of Ford’s commercial fleet division would even bother to mention that the company has been getting pushback from customers.

Our guess is that certain types of businesses just don’t see EVs as feasible right now. We noticed receptiveness varied heavily based upon what kind of work fleet managers needed vehicles to do. Localized fleets focused on precise routes with predictable downtimes are ideal for electrification. But long-haulers taking varied routes have less use for EVs and far fewer options to realistically choose from.

The U.S. government has also faced difficulties meeting the Biden administration’s ambitious goal to electrify the entire federal fleet. For starters, many government rides (particularly those used by the USPS) boast some of the longest lifespans of any fleet vehicles you’re likely to encounter. That adds meaningful financial risks if they select the wrong product just to spur on EV adoption.

The current federal fleet encompasses about 657,000 vehicles in total. However, agencies had only purchased about 500 zero-emissions vehicles through August of 2021, and data from the General Services Administration (GSA) currently cites EVs as comprising less than 1 percent of the whole. The transition has progressed slowly, with officials citing supply issues and difficulties choosing the right vehicles for various departments as the biggest obstacles.

“The opportunities are clear, but first we need to acknowledge that we are starting from a low baseline,” White House national climate adviser Gina McCarthy said during June’s GSA FedFleet Conference. “I want to thank the thousands of fleet management professionals leading this charge and demonstrating our leadership and commitment to winning the future. The many agencies that will work together to achieve our goals exemplify the whole-of-government approach to tackling the climate crisis.”

With the sheer amount of marketing materials out there promoting electrification and encouraging businesses to establish EV-focused fleets, it’s often difficult to get a genuine sense of how things are actually progressing. Ford says the Lightning is already exceeding expectations. But the head of Ford Pro said customers were expressing hesitancy. The federal government is dead set on replacing combustion vehicles with EVs. But it has failed to put more than 500 units onto the road. Manufacturers are promoting electric cars at every turn. But pure electrics still make up a minuscule share of what’s actually being sold to customers.

It hasn’t done much to assuage my skepticism going into 2022. But 2030 should provide plug-ins with sufficient time to continue maturing. Considering how much better EVs have gotten over the last decade, future EVs should be capable of handling new challenges and giving internal combustion cars a run for their money. Or they could fail to see the necessary infrastructure and technology develop and end up like autonomous driving — another unfulfilled industrial promise.

[Images: Ford Motor Co.]

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National Automobile Dealers Association Elects New Chairs

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Gretchen Gunda Enger/Shutterstock

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The National Automobile Dealers Association (NADA) has elected Mike Alford as its chairman for 2022. The decision was announced shortly after the group’s board adjourned on Tuesday.

Alford — who heads Marine Chevrolet Cadillac in Jacksonville, North Carolina — currently serves as NADA vice chairman and will be taking over for Paul Walser next year. Geoffrey Pohanka was chosen as the vice-chair, setting him up as a strong contender for the top position in 2023. 

“It is an honor and privilege to be elected to serve as NADA board chairman for 2022,” said Alford. “Since 1917 NADA has been an ardent advocate for franchised new-car dealers. The opportunity to chair this dynamic group of automotive leaders is both exciting and humbling. We have an engaged board and talented team that stands ready to advance the interest of our more than 16,000 franchised dealers. I appreciate the trust and confidence of the board as we tirelessly pursue our work with all stakeholders on behalf of the dealer body.”

Considering the current state of the automotive industry, we don’t envy Alford.

While we’re not overly fond of trade organizations, NADA reports are a good way of keeping ahead of industry trends, tabulating regional sales data, and staying informed on the changing regulatory/legislative landscape. The group likewise represents over 16,000 U.S. dealerships that might find themselves at odds with manufacturer trade groups that are vastly more powerful.

Of course, it also has a political action committee (NADA PAC) designed to forward its own agenda. Formerly known as the Dealers Election Action Committee, the group funds political individuals it believes will be “pro-dealer, pro-business Congressional candidates” and does not discriminate between Democrats or Republicans.

Looking ahead, Automotive News has already claimed Geoffrey Pohanka as the likely successor to Alford’s year-long stretch. He’s is a third-generation dealer with a father that previously led NADA. He’s also currently the head of the Pohanka Automotive Group, which is based in Maryland and consists of 16 stores spread across the American South.

“I grew up in the car business. It’s an amazing, rewarding and exciting business, and we’re all so fortunate to be in it,” said Pohanka. “My family has been involved in NADA for generations. NADA helped our company tremendously, and we’ve been giving back ever since. NADA has an amazing board and an amazing staff. And if we can help create a good environment for the industry, we can help create a vibrant economy and stronger communities. That’s what I want to do, and I promise to give it my utmost 110 [percent].”

Their new terms begin at the 2022 NADA Show in Las Vegas, which is being planned for March 10th but has been canceled for the last two years.

[Image: Gretchen Gunda Enger/Shutterstock]

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Vaccine Mandates Being Considered By Auto Industry, UAW

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Michael Vi/Shutterstock

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With the Biden administration having announced that it would start requiring companies to vaccinate employees, automakers and UAW are finding themselves in a sticky situation. Unions had previously said they wanted to hold off on endorsing or opposing mandatory vaccinations until after they discussed things with the industry and their own members. Considering Joe Biden said he wouldn’t make vaccines mandatory less than 10 months ago, employers are getting caught with their pants around the proverbial ankles.

Automakers had previously been surveying white-collar workers to see what they wanted to do while upping on-site COVID restrictions, but operating under the impression that any hard decisions were likely a long way off and left entirely to their discretion. Now the Department of Labor’s Occupational Safety and Health Administration is planning a new standard that requires all employers with 100 (or more) employees to guarantee their workforce is fully vaccinated or require any unvaccinated workers to produce a negative test result on a minimum weekly basis. 

Employers that fail to implement the stated requirements could face fines of nearly $14,000 per violation, according to the White House, with penalties also doubling for those who refuse to wear masks during interstate travel. Those are potentially steep fees when you’re employees number in the thousands. Union officials have said they’re considering the matter without committing to more than absolutely necessary — though the UAW officially opposed vaccine requirements in the past.

From UAW President Ray Curry:

“The UAW has and continues to strongly encourage all members and their families to be vaccinated unless there is specific health or religious concerns. We know that this is the best way to protect our members, coworkers and their families.

We are reviewing the details of yesterday’s announcements and the impact on our members and our over 700 employer contracts.

In the meantime, we continue our member commitment to practice safety in every one of our worksites by following protocols including masks, sanitizing and reporting any exposure or symptoms of the virus. At the UAW we all understand that fighting this pandemic and protecting our families is key to our survival.”

Assuming the union ultimately decides to endorse the vaccine decree, it’s likely going to be fracturing its membership. While I am hardly against vaccinations, I strongly support informed consent and speaking candidly about this has resulted in autoworkers frequently confessing they’re similarly opposed to forced vaccinations. Many have said they would immediately quit their jobs, matching a recent Washington Post poll claiming 70 percent of unvaccinated workers would simply abandon their positions if vaccine mandates are instituted. It’s my assumption that the industry will have a sudden, catastrophic staffing shortage were it to move forward with the Biden plan.

Automakers have been similarly noncommittal, with manufacturers (including Ford, GM, Stellantis, Honda, and Toyota) stating they encourage staff to get vaccinated and want to adhere to all government-issued health protocols. But they typically steer clear of addressing the Biden plan directly, possibly indicating some hesitancy. That said, it hasn’t even been a full day since the vaccine mandate was announced and their HR and legal departments are probably wringing their hands as they ponder upon what’s to be done and the fallout it might create.

Every statement automakers have been willing to make thus far can be paraphrased into “hold on … we’ve got to think about this,” followed by a paragraph about how they believe in vaccinations and want to adhere to recommendations coming from the relevant health experts. Conversely, very little has been said about the rights or preferences of their employees.

I’m not going to beat around this bush. The entire premise of these mandates seems insane to me, bordering on wicked. As an American, I always thought the whole premise of the country was predicated upon the shared belief that personal liberties and freedom of choice trump everything else. But that doesn’t seem to be what’s coming down from the top anymore. The rhetoric being used by Joe Biden is egregiously confrontational, including statements like “we’ve been patient, but our patience is wearing thin” as he made sweeping assertions about how the unvaccinated are stifling national unity and progress. He also confusingly stated that vaccinated workers need to be “protected” from the unvaccinated.

Assuming vaccines are effective, shouldn’t it be the other way round? What exactly are we shielding people from when new strains continue to manifest, can still be spread amongst the vaccinated, and the shots we currently have are targeting older COVID variants that have lost steam?

The economic and social stress this is likely to place upon the industry and country as a whole will be nothing short of monumental. Protests have been erupting across the globe all summer. Truckers have started organizing in numerous countries and have refused to deliver to areas imposing strict COVID rules, exacerbating food shortages in urban areas. In the United States, the same was true for cities that opted to defund police departments. Now they’re starting to talk about strikes focused on vaccine and mask mandates while they’re already experiencing a severe shortage of drivers. Imagine if that spills over to an automotive sector that’s already been beleaguered by the semiconductor shortage, their suppliers, and every other industry you rely on.

[Image: Michael Vi/Shutterstock]

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Abandoned History: Chrysler’s Liberty Project, to Saturn or Not to Saturn

<img data-attachment-id=”1772492″ data-permalink=”https://www.thetruthaboutcars.com/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn/iacocca-k-car-1024×532/” data-orig-file=”http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-5.jpg” data-orig-size=”1024,532″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”Iacocca-K-Car-1024×532″ data-image-description=”

Chrysler

” data-medium-file=”http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-2.jpg” data-large-file=”http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn.jpg” class=”aligncenter wp-image-1772492 size-large” src=”http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn.jpg” alt width=”610″ height=”317″ srcset=”http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn.jpg 610w, http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-1.jpg 75w, http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-2.jpg 450w, http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-3.jpg 768w, http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-4.jpg 120w, http://gagetruck.com/wp-content/uploads/2021/08/abandoned-history-chryslers-liberty-project-to-saturn-or-not-to-saturn-5.jpg 1024w” sizes=”(max-width: 610px) 100vw, 610px”>In Part V of the Rare Rides series on the Eagle Premier, I mentioned an abandoned project at Chrysler called Liberty. Announced in 1985, Liberty was supposed to be a direct challenge to GM’s recently announced Saturn brand. Or it wasn’t, depending on what day of the week Liberty was addressed.

Chrysler’s PR department and CEO Lee Iacocca seemed at odds on what the Liberty project was, but they were both sure it was very important and it would build something, probably.

The Detroit Three were in a bit of small-car worry in the mid-Eighties. Detroit’s desire to create a competitive subcompact car was outside their prior 50 years of land-barge expertise. At the same time, previous protections assured by Japanese car import quotas were about to expire, as declared by Reagan’s White House. Japanese companies were also getting around said restrictions by building manufacturing facilities within U.S. borders. Time for action.

General Motors acted first (officially) when early in 1985 it incorporated the Saturn brand and made a land purchase in Tennessee for a new factory. Chrysler followed suit in late March of ’85 when it announced Liberty. Both Saturn and Liberty were about more than “build an econobox” ideologies but rather intended to refine and streamline the manufacturing process, just like the Japanese. Streamlining cut costs, and would ultimately assure domestic subcompacts could compete with the ever-increasing Japanese competition.

Speaking of competition, Lee Iacocca was not comfortable with the news media’s implication that Liberty was a response to Saturn. Lee said Chrysler was working on Liberty first, they just didn’t tell anyone about it. Hidden for two years before the announcement, Liberty was to produce a car in 1990 – two years following Saturn’s claim of 1988. Lee pointed to the more sophisticated manufacturing Chrysler was already doing, something GM wasn’t doing across its portfolio. The contemporary Omni/Horizon twins were his sophisticated manufacturing examples.

Liberty, he said, would improve the manufacturing process to such an extent that it would save $1,000 per car. And the rest of the savings would come from a better currency balance between dollars and yen. Liberty would use modular construction, have a plastic body, and use either three- or four-cylinder power. All the car’s functions would be controlled by 12 advanced microprocessors. Because Liberty would be a modular design, components could be produced abroad (saving money) and assembled domestically.

Such was the story in March of 1985. By late April there was a different spin on Liberty, to the point the stated goal of the entire project had changed. Mr. Iacocca was in Tokyo on April 17th, 1985, making some announcements to the press about future business. Among them, that Chrysler had “…ceded the low end of the market to the Far East.”

The statement above came on the heels of the announcement of the Chrysler-Mitsubishi joint project that you’d know as Diamond Star Motors. Since the Japanese were just so good at small cars, Chrysler would let them help – a lot. Mitsubishi would design the DSM cars, and run the plant at Normal, Illinois (its groundbreaking was in April 1986).

Iacocca addressed Liberty that day too and said the high-tech Liberty that was in the works earlier than GM’s Saturn and targeted Saturn-like economy car things would not produce a subcompact car. Then he added “per se,” to the end of his statement. Naturally, this confused the press, who ran to telephone their favorite Chrysler PR person. Weeks before in March, many journalists were shown a working prototype of a Liberty project car (no photos of this on the internet).

Chrysler made an official statement that day and claimed that Chrysler never had a particular car in mind with Liberty, but the project was more about technology and streamlined management techniques. Said techniques would be finalized within Liberty and then implemented at all current Chrysler manufacturing facilities. The fact a working prototype had already been shown was not addressed.

About 11 months after the initial Liberty announcement, Iacocca was still talking about Liberty, and once again it was labeled as a direct charge against Saturn. Manufacturing streamlining and cost-cutting had been refined, and the estimate of cost savings was up, now $1,500 to $2,000 per car.

While Saturn was still moving forward with its new brand, Iacocca announced a change in direction for Liberty once more: It would now start with the decade-old Dodge Omni and Plymouth Horizon as its basis. The Liberty project was underway and contained largely within the Belvedere, Illinois plant where the two hatchbacks were produced.

On May 15th, 1986, Iacocca announced the newest and cheapest Omnirizon models, the stripped-out America trim.  He addressed Liberty very directly: “This is the first step on our road to Liberty, our Liberty project designed to take $2,000 out of the cost of a car so that, for the long term, we can compete with Japanese imports.”

Iacocca went on to call the Omni and Horizon America trims an experiment. The experimental part was reducing available options as much as possible, down to just two options packages that contained five options each on the Americas. This methodology would expand in the near future to Chrysler’s new subcompacts, the Dodge Shadow and Plymouth Sundance. This simplification was termed by the media at the time as “high-velocity production.”

The Liberty project and its “Liberty car” continued on in mythical terms for the next three years or so without direct announcements or much of any press coverage. But in September 1989 it was finally laid to rest. Popular Mechanics did a little blurb and announced the new AMC-developed Premier would take the place of the Liberty project. While that didn’t make much sense as it was not a streamlined economy car by any means, it was the explanation given on the project from Chrysler.

The Liberty program had various issues throughout its run, as seen above. While the Saturn-not-Saturn disagreement was ongoing, Chrysler finalized the purchase of AMC that netted the expensive new Premier. This very modern car, they decided, would form the basis for future Chrysler cars. And if it wasn’t streamlined, economy, Saturn, or Japanese competition, so what? What did Liberty even mean anyway? Nobody could recall.

[Image: Chrysler]

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GM Prioritizing Pickup Production Over Crossovers, Sedans

<img data-attachment-id=”1769300″ data-permalink=”https://www.thetruthaboutcars.com/2021/07/chip-shortage-leads-to-dead-cars-on-factory-lots-gm-halts-truck-production/a-2020-chevrolet-silverado-hd-in-the-trim-shop-on-thursday-janu/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/07/GMFlintSilverado70.jpg” data-orig-size=”3000,2000″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”4.5″,”credit”:”John F. Martin for Chevrolet”,”camera”:”Canon EOS 5D Mark III”,”caption”:”A 2020 Chevrolet Silverado HD in the trim shop on Thursday, January 24, 2019 at General Motors Flint Assembly in Flint, Michigan. (Photo by John F. Martin for Chevrolet)”,”created_timestamp”:”1548865370″,”copyright”:”\u00a9 2019 John F. Martin and General Motors. This image is protected by copyright but provided for editorial and social media use.”,”focal_length”:”24″,”iso”:”640″,”shutter_speed”:”0.016666666666667″,”title”:”A 2020 Chevrolet Silverado HD in the trim shop on Thursday, Janu”,”orientation”:”1″}” data-image-title=”A 2020 Chevrolet Silverado HD in the trim shop on Thursday, Janu” data-image-description=”

GM

” data-medium-file=”http://gagetruck.com/wp-content/uploads/2021/07/gm-prioritizing-pickup-production-over-crossovers-sedans-2.jpg” data-large-file=”http://gagetruck.com/wp-content/uploads/2021/07/gm-prioritizing-pickup-production-over-crossovers-sedans.jpg” class=”aligncenter size-large wp-image-1769300″ src=”http://gagetruck.com/wp-content/uploads/2021/07/gm-prioritizing-pickup-production-over-crossovers-sedans.jpg” alt width=”610″ height=”407″ srcset=”http://gagetruck.com/wp-content/uploads/2021/07/gm-prioritizing-pickup-production-over-crossovers-sedans.jpg 610w, http://gagetruck.com/wp-content/uploads/2021/07/gm-prioritizing-pickup-production-over-crossovers-sedans-1.jpg 75w, http://gagetruck.com/wp-content/uploads/2021/07/gm-prioritizing-pickup-production-over-crossovers-sedans-2.jpg 450w, http://gagetruck.com/wp-content/uploads/2021/07/gm-prioritizing-pickup-production-over-crossovers-sedans-3.jpg 768w, http://gagetruck.com/wp-content/uploads/2021/07/gm-prioritizing-pickup-production-over-crossovers-sedans-4.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”>

General Motors will resume full-size pickup assembly next week, leaving its crossovers will have to continue enduring production hang-ups related to the semiconductor shortage. American manufacturers have been absolutely creamed by supply shortages this year and a lack of chips really hurt pickup volumes. We’ve seen a lot of creative solutions, including automakers putting unfinished vehicles on the lot in hopes that they can install the missing hardware later.

But GM’s latest solution involves prioritizing Michigan’s Flint Assembly, Indiana’s Fort Wayne Assembly, Silao Assembly in Mexico — all of which were previously idled or operating on reduced schedules. Unfortunately, that means giving other North American facilities more downtime and, sadly, plenty of it. 

According to Automotive News, this includes Kansas City’s Fairfax Assembly — which has been idled since February — and five other factories located in North America. The facility was supposed to return to normal at the start of this month, which was later revised for the end of August. However, the newest plan leaves Cadillac XT4 production offline until September 20th, with Chevrolet Malibu assembly now being a giant question mark.

Lansing Grand River Assembly, responsible for the Cadillac CT4 and CT5, has been down since May and just got a two-week extension on its current production leave. Assembly isn’t likely to resume until the very end of August.

San Luis Potosi Assembly has enjoyed more production time than most North American facilities this year. But it’s getting another three weeks of downtime before resuming production of the Chevy Equinox and GMC Terrain. Those models will be back on the assembly line on August 23rd.

That just leaves GM’s Lansing Delta Township, Spring Hill, and Ramos Arizpe facilities — all of which will be getting just one more week off. But we’ve learned not to assume anything in 2021, especially since this is just one of dozens of scheduling changes that had to be revised by automakers. If chip supplies don’t stabilize, we anticipate the manufacturer prioritizing Lansing — so it can get more Chevrolet Traverses and Buick Enclaves on the lot Ramos Arizpe — which builds the Chevy Blazer and Equinox — also has a good chance of getting preferential treatment. Though the whole gang is supposed to be fully operational by August 2nd.

General Motors is just one automaker contending with this industrywide disaster, however. This week saw Mercedes-Benz and BMW also cutting production, citing supply chain problems. Meanwhile, Nissan CEO Makoto Uchida was expressing his pensiveness about the ongoing semiconductor shortage to the media despite his company turning a profit for the first time in a while.

“Knowing the current situation … we cannot be optimistic,” Uchida told CNBC on Wednesday. “I think this is day-by-day still.”

[Image: General Motors]

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Porsche Asks For Suppliers to Go Green

Porsche

Porsche is asking its 1,300 suppliers to only use renewable energy as they manufacture Porsche parts, starting this month.

The German automaker is doing so in order to reduce carbon dioxide emissions.

This change applies to any supplier awarded a contract for providing production material for new-vehicle projects. Suppliers who can’t or won’t comply will no longer be considered for Porsche contracts over the long term.

“Our battery cell suppliers have already had to use green energy since 2020. And now we are taking the next important step: we stipulate that our series suppliers also use only renewable energy to produce our components, to help reduce CO2-emissions even further. We recognise that we have a responsibility to ensure that supply chains are transparent and sustainable,” Uwe-Karsten Städter, member of the executive board for procurement at Porsche AG said in a statement.

It’s all part of a larger goal the company has set to be carbon dioxide neutral across the entire supply chain by 2030. As it stands now, the company’s supply chain is responsible for about 20 percent of the company’s total greenhouse-gas emissions, with it projected to rise to 40 percent as electrification becomes more prevalent.

“By using only renewable energy sources, our suppliers are following our example in our efforts to reach CO2-neutrality. We plan to have even more intensive talks with our partners in order to drive forward improvements in our sustainability. It is only by working together that we will be able to combat ongoing climate change,” said Städter.

Porsche is also trying to reduce emissions from its own plants — the company claims that production of the Taycan is carbon-neutral since 2019, for example, and that the same holds true for the 911 and 718 since 2020 and the plant that produces the Macan and Panamera since 2021.

It’s not as ambitious as having an EV Day, but Porsche, like everyone these days, is making claims about its ability to be green.

[Image: Porsche]


Toyota’s Akio Toyoda Chosen 2021 World Car Person of the Year

Toyoda

Selected 2021 World Car Awards Person of the Year was Akio Toyoda, Toyota Motor Corporation (TMC) president and CEO.

Toyoda

“Akio Toyoda is the charismatic President and CEO of Toyota Motor Corporation. He has spent years successfully remaking his company. In 2020 despite COVID-19, under his leadership Toyota remained profitable, protecting jobs worldwide. He has maintained Toyota’s steady pace of development in the connected, autonomous, shared and electric (CASE) era. He has also initiated construction of the Woven City, an exciting, real-life prototype city of the future. All while actively participating in motorsports himself, as a driver,” said the World Car Awards in a statement.

Toyoda said, “At Toyota, we are very fortunate that we were able to protect the employment of our team members during COVID-19 and continue our work to meet the future challenge of our industry. Creating new ways to support the well-being of our planet and people everywhere is our commitment. This has been a difficult period in the history of the world. But it has also reminded us that people are what matters most. And if we at Toyota can contribute some measure of happiness to their lives, it will be my never-ending goal to do just that.”

Toyoda

Toyota joined the company in 1984, after graduating with a law degree from Keio University. He also received a masters in business administration from Wellesley, Massachusetts’ Babson College. Toyoda served in different areas of the business in Japan and overseas, before becoming a member of the TMC board of directors in 2000. He held other senior and executive vice-presidential roles until becoming TMC president in 2009.

Toyoda The World Car Person of the Year award was established in 2018 to acknowledge the contributions made by an individual in the auto industry during the previous year. The World Car Awards program hands out six awards annually, which they started doing in 2003. A group of more than 90 journalists, none of whom are a part of TheTruthAboutCars.com, made the selection.

[Images: Toyota, Babson College]

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Jim Farley is Allowed to Race, and The Detroit Free Press is Allowed to Write About It

Jim Farley. Image: Ford

Car Twitter is a weird, wonderful online “place”, but sometimes bad takes bubble up. And there’s a double-whammy of bad takery floating around this afternoon.

Take number one: Ford CEO Jim Farley is taking an unnecessary risk by racing cars that could hurt Ford should an accident leave him dead or too injured to work/lead the company, according to some experts interviewed by the Detroit Free Press for a story by Jamie LaReau.

Take number two: The Freep and/or Jamie are dumb for publishing/writing this article.

I do agree with the logic behind the arguments in favor of Farley racing, but that doesn’t make the Freep or LaReau dumb. It’s a reporter writing about what experts think. More on that in a sec.

The logic is this: Farley should be allowed to race because he’s a car guy and enthusiast and it’s arguably better to have a car enthusiast running a car company because a car enthusiast is more likely to understand a unique industry in which many purchase decisions are driven by emotion and/or if Ford is run by a car guy it means there will always be a place for performance cars in the company’s model lineup. Besides, the risk is low.

As I said above, in general, I agree with that, even though it’s not a given that a car guy will do a better job running a car company and/or keep performance cars alive. Just that it’s more likely. And racing today, even in vintage cars, is generally safe, although the risk of death and injury still does exist.

But to castigate the Freep for writing this story is a bit ridiculous.

There’s a “kill the messenger” critique of journalism that has existed for the past five years (and probably before that, but it’s been more noticeable since you-know-who and some of his partisan enablers took up arms against media that was fair and honest but critical). It’s not just relegated to politics — Elon Musk has rallied Tesla fanboys against media the same way, too.

In brief, this critique usually presents itself in one of two circumstances. Circumstance one: The subject of critical reporting deflects by accusing the outlet/journalist of bias and/or incompetence instead of addressing the criticism. Circumstance two: Journalist/outlet interviews a person/expert or multiple persons/experts, the reader doesn’t like what the interviewee(s) say, and instead of critiquing those who were interviewed and their claims, the reader moans that the outlet shouldn’t have published a story that dares to present an argument they don’t agree with — even if the outlet isn’t the one making the argument.

This is an example of the latter. What’s frustrating to me is that some of the annoyed Twitterati aren’t just car enthusiasts — they’re automotive journalists or people who work in the automotive media in some capacity.

In other words, people who should know better.

It would be one thing if LaReau was writing an opinion piece and got flayed for having a take that most people disagreed with. It’s an occupational hazard of writing op-eds. Y’all have flayed me a few times and that’s fine. You write an opinion column, you risk blowback.

But this is a feature story, not arguing either side. At least, LaReau doesn’t appear to be arguing either side — she quotes those who defend Farley’s racing, as well as those who think it’s not a good idea.

There’s also nothing in the piece that isn’t really true. Racing is risky, though far less so than it used to be. And none of the arguments from either side are way off-base. Regardless if you think Farley should race or not, all the arguments are valid.

To be clear, I am not defending LaReau for any personal reason — as small as this industry can be, I am not sure I’ve ever met her. I’d disclose if I knew her, or recuse myself from writing about this.

Has the discourse fallen this far? It’s bad enough that we flame each other, and cherry-pick facts, and fall for mis/disinformation, and that we’re often too tribal. Too often, people care more about “owning” and “destroying” someone in a discussion/debate to worry about being intellectually honest and reasonable.

All that makes for terrible discourse. And now we’re attacking writers and outlets for merely presenting an argument we mildly disagree with? Instead of attacking the argument itself?

This isn’t some free speech/First Amendment/cancel culture rant. The First Amendment doesn’t apply here, and there are some takes that do deserve to be shamed and scorned, and some takes that don’t deserve a platform (Holocaust denial comes to mind). I also think people are far too quick to scream “cancel culture” when someone gets deserved blowback for writing something truly terrible, especially if it’s bigoted in some way.

Obviously, tweeting out that the Freep shouldn’t have published this piece doesn’t rise to the level of screaming at some comic who said something transphobic or racist. But it’s still odd!

Why is so hard to argue that Farley should be allowed to race without suggesting the Freep shouldn’t publish a relatively harmless examination of how big companies insure CEOs who indulge in risky hobbies during their free time?

It’s actually an interesting dive into a part of the business I’ve never given much thought to before.

If you think some insurance experts (who, may I remind you, work for companies with a vested interest in NOT seeing their clients hurt pursuing risky fun during their off hours) are ninnies because they think it’s a bad idea for Farley to race, that’s fine.

Just don’t argue that the Freep can’t give those ninnies an interview because you’re such a ninny yourself that the mere suggestion that Farley hang up the Pilotis gives you the willies.

Yeah, that’s right. Don’t be a ninny.

[Image: Ford]