Tag Archives: Genesis

QOTD: Should North America Have the Genesis G70 Shooting Brake?

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<img data-attachment-id=”1762926″ data-permalink=”https://www.thetruthaboutcars.com/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake/attachment/584593/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/05/584593.jpg” data-orig-size=”3000,2000″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”5.6″,”credit”:””,”camera”:”Canon EOS 5DS”,”caption”:””,”created_timestamp”:”1618500658″,”copyright”:””,”focal_length”:”100″,”iso”:”320″,”shutter_speed”:”0.3″,”title”:””,”orientation”:”0″}” data-image-title=”G70 Shooting Brake” data-image-description=”

Genesis

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Genesis teased the rather handsome G70 Shooting Brake (wagon) this morning, highlighting the brand’s ability to design sophisticated automobiles that don’t need to compete directly with the cost of your home. Unfortunately, just about every automaker on the planet has decided that wagons have no business in America. This includes Genesis. The manufacturer made it clear that the liftback G70 was designed specifically for Europeans.

While the body style used to be the king of the road, it was supplanted by the minivan in the late 1980s. By 1996, the last American full-size wagons (Buick Roadmaster and Chevrolet Caprice Classic) were discontinued. The region had lost its taste for them and the industry has been operating under the assumption that the feeling has gone unchanged for thirty years. Aren’t we due for a resurgence? 

<img data-attachment-id=”1762932″ data-permalink=”https://www.thetruthaboutcars.com/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake/attachment/584595/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/05/584595-e1620831798439.jpg” data-orig-size=”2625,1732″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”6.3″,”credit”:””,”camera”:”Canon EOS 5DS”,”caption”:””,”created_timestamp”:”1618498059″,”copyright”:””,”focal_length”:”70″,”iso”:”400″,”shutter_speed”:”0.076923076923077″,”title”:””,”orientation”:”0″}” data-image-title=”G70 Shooting Brake” data-image-description=”

Genesis

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While we had a surge of cool dads purchasing imported wagons in the early 2000s, almost every one of them upgraded to an SUV as their kids got larger. North America’s long, straight, and sometimes shabby roads also give wagons less of a competitive advantage on road trips. Many decided to prioritize interior volume and longer suspension travel, leaving wagons to become niche items catering specifically to driving enthusiasts wanting more space. That leaves the entire segment to a small number of Europhiles, automotive writers, those with eclectic tastes, and younger couples with some extra cash.

But that seems to be exactly who Genesis is targeting with the G70 Shooting Brake. Sadly, the brand floating us a couple of dozen just to see how it plays on the market isn’t cost-effective unless it’s a colossal success — and there’s very little evidence that it would be. Meanwhile, crossovers have filled just about every conceivable space more traditional wagons could have occupied. Whatever sliver of the market that has been left to their more sporting alternatives would likely be all the G70 could hope to snag.

<img data-attachment-id=”1762930″ data-permalink=”https://www.thetruthaboutcars.com/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake/attachment/584594/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/05/584594.jpg” data-orig-size=”3000,2000″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”11″,”credit”:””,”camera”:”Canon EOS 5DS”,”caption”:””,”created_timestamp”:”1618484208″,”copyright”:””,”focal_length”:”100″,”iso”:”400″,”shutter_speed”:”0.3″,”title”:””,”orientation”:”0″}” data-image-title=”G70 Shooting Brake” data-image-description=”

Genesis

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From Genesis:

The G70 Shooting Brake will be an important model for Genesis. As a premium car, it will offer customers greater practicality, especially in Europe, and it will further expand the Genesis lineup to meet various customers’ needs.

The G70 Shooting Brake is the same size as the new G70, measuring in at 4,685 mm long, 1,850 mm wide and 1,400 mm tall, with a 2,835 mm wheelbase. Meanwhile, the luggage space is 40 percent larger than the G70 sedan and its rear seats can be split-folded in versatile 4:2:4 format.

Inheriting its design from the new G70 sedan, the G70 Shooting Brake’s signature Crest Grille is set lower than the Quad Lamps, which spread outward evokes a sprinter’s pre-race posture and highlight the model’s athletic design.

When viewed from the side, the combination of the single-piece glass hatch that extend to the rear and the “floating type” integral spoiler creates a unique impression to the exterior that communicates the G70 Shooting Brake’s athletic intent.

<img data-attachment-id=”1762936″ data-permalink=”https://www.thetruthaboutcars.com/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake/584598_v2/” data-orig-file=”http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-21.jpg” data-orig-size=”800,600″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″}” data-image-title=”G70 Shooting Brake” data-image-description=”

Genesis

” data-medium-file=”http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-18.jpg” data-large-file=”http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-3.jpg” class=”aligncenter size-large wp-image-1762936″ src=”http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-3.jpg” alt width=”610″ height=”458″ srcset=”http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-3.jpg 610w, http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-17.jpg 75w, http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-18.jpg 450w, http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-19.jpg 768w, http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-20.jpg 120w, http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-21.jpg 800w” sizes=”(max-width: 610px) 100vw, 610px”>

Everything else seems to be lifted directly from the G70 sedan with an obviously premium bent. Were it to come to our market, that would likely include the 252-horsepower 2.0-liter turbo or the juicer 3.3-liter V6 pushing 365 hp. But Genesis has not issued any information on the Shooting Brake’s powertrain options in Europe.

Maybe it’s not right for our neck of the woods. But some of us are dying for some fresh designs to populate our highways. What say you? Would you like to see the G70 wagon grace our shores or is this one better left to Europe?

<img data-attachment-id=”1762934″ data-permalink=”https://www.thetruthaboutcars.com/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake/attachment/584597/” data-orig-file=”https://www.thetruthaboutcars.com/wp-content/uploads/2021/05/584597.jpg” data-orig-size=”3000,2072″ data-comments-opened=”1″ data-image-meta=”{“aperture”:”4″,”credit”:””,”camera”:”Canon EOS 5DS”,”caption”:””,”created_timestamp”:”1618494858″,”copyright”:””,”focal_length”:”35″,”iso”:”400″,”shutter_speed”:”0.04″,”title”:””,”orientation”:”0″}” data-image-title=”G70 Shooting Brake” data-image-description=”

Genesis

” data-medium-file=”http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-23.jpg” data-large-file=”http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-4.jpg” class=”aligncenter size-large wp-image-1762934″ src=”http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-4.jpg” alt width=”610″ height=”421″ srcset=”http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-4.jpg 610w, http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-22.jpg 75w, http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-23.jpg 450w, http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-24.jpg 768w, http://gagetruck.com/wp-content/uploads/2021/05/qotd-should-north-america-have-the-genesis-g70-shooting-brake-25.jpg 120w” sizes=”(max-width: 610px) 100vw, 610px”>

[Images: Genesis]

Genesis Set to Double Line-up in Next 12 months

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Genesis CEO Mark Del Rosso sits in front of the newly redesigned 2021 G80 sedan.

The 2021 Genesis G80 will roll into U.S. showrooms next month, marking the refresh of the South Korean brand’s key product line, but it’s the coming year that will be the real test for the luxury marque with a wave of new products set to debut that will double its line-up.

In all, Genesis will have six different models in hand, U.S. CEO Mark Del Rosso said during a Monday media webinar, including the first two Genesis SUVs, as well as its first all-electric model – which is also going to be a crossover, company officials told TheDetroitBureau.com.

With still more products entering development, the question is whether Genesis will follow the lead of so many of its luxury competitors – as well as parent brand Hyundai – and start building some of its models in the U.S.

(Genesis offers closer look at GV80 — its first SUV.)

Not only is the new G80 soon to arrive, but the luxury brand’s first SUV, the GV80 isn’t too far off either.

“Given our plans and given the development of the brand … it is my opinion we should consider every possibility,” including U.S. production,” Del Rosso said. “But for now we are focused on Korea” as the sole Genesis production site.

Barely five years old, the Genesis brand has faced plenty of challenges, especially after announcing that it would ask dealers to set up separate showrooms and no longer sell its products alongside more mainstream Hyundai models.

With all the new product coming, said Del Rosso, dealers will be asked to invest even more in the brand, adding “They realize they’re going to have to invest to develop the brand even further.”

For the moment, Genesis has to get by with just three sedans, a challenge in an SUV-crazed U.S. market. Even so, and despite the sharp downturn in sedan sales, Genesis has fared well, gaining market share with models such as the flagship G90 and the near-luxury G70, a compact sports sedan that was named North American Car of the Year shortly after its debut.

It has helped to win numerous third-party kudos. The brand was the number one nameplate

The new 2021 Genesis G80 is set to hit dealer showrooms in the U.S. next month.

overall in this year’s J.D. Power Vehicle Dependability Study, and the top premium brand in Power’s Initial Quality Study, as well. All three of the current Genesis products, meanwhile, have earned Top Safety Pick+ ratings from the Insurance Institute for Highway Safety.

(Next-generation Genesis G80 makes its digital debut.)

But the brand’s real test will come during the year ahead, according to industry analysts, as it rolls out a pair of new utility vehicles. The first, the GV80, will arrive shortly after the launch of the G80 makeover and will share key underpinnings with the sedan. What is expected to be a smaller crossover, based on the same platform as the G70 sedan, will launch in 2021 as a 2022 model.

The first all-electric Genesis, likewise, will opt for a crossover body style, though specific details are vague. The EV will be part of a wave of battery vehicles to come from the Hyundai Motor Group during the next few years, with Genesis expected to have several EVs in its product portfolio around mid-decade, according to company insiders.

Without the long heritage that key competitors like Mercedes-Benz and BMW can point to, Genesis officials continue to experiment with finding the right visual DNA for the brand. While there are advantages to having a history, “Sometimes heritage is a big weight on your shoulders for a designer,” said global design chief SangYup Lee, during Monday’s webinar. “We are building the heritage … right now.”

The Genesis GV80 will be the first, but definitely not the last, of the brand’s SUVs.

Genesis, he added, intends to emphasize its design language, but the brand also aims to win buyers in other ways, including an array of concierge-style services, such as free pick-up and delivery for service and repairs. Pricing also is being used as a tool. The new G80, which goes up against better-known models such as the Mercedes E-Class and BMW 5-Series, starts at $47,700, with a fully loaded model with the optional twin-turbo 3.5-liter engine pushing that to $67,700. The newly updated E-Class, by comparison, starts at $54,050.

“Our mission,” said Del Rosso, “is to disrupt and dominate the luxury consumer mobility space by providing the best solutions that exceed our clients’ mobility needs and expectations.”

(Pandemic be damned – Genesis sees silver lining in clouded U.S. car market.)

Genesis sales still lag well behind those of key competitors, but recent growth suggests it could post a more serious challenge as it expands its line-up, especially by finally getting into the SUV market.

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padding-bottom: 56.25%; height: 0; overflow: hidden; } div#gJSomKNtPm .mailoptin-video-container iframe, div#gJSomKNtPm .mailoptin-video-container object, div#gJSomKNtPm .mailoptin-video-container embed, div#gJSomKNtPm .mailoptin-video-container video { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }#gJSomKNtPm .mo-optin-form-container .mo-optin-spinner { border-radius: inherit; position: absolute; width: 100%; height: 100%; background: #fff url(https://www.thedetroitbureau.com/wp-content/plugins/mailoptin/src/core/src/assets/images/spinner.gif) 50% 50% no-repeat; left: 0; top: 0; opacity: 0.99; filter: alpha(opacity=80); } #gJSomKNtPm .mo-optin-form-container .mo-optin-success-close { font-size: 32px !important; font-family: “HelveticaNeue – Light”, “Helvetica Neue Light”, “Helvetica Neue”, Helvetica, Arial, “Lucida Grande”, sans-serif !important; color: #282828 !important; font-weight: 300 !important; position: absolute !important; top: 0 !important; right: 10px !important; background: none !important; text-decoration: none !important; width: auto !important; height: auto !important; display: block !important; line-height: 32px !important; padding: 0 !important; -moz-box-shadow: none !important; -webkit-box-shadow: none !important; box-shadow: none !important; } #gJSomKNtPm .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-success-msg { font-size: 21px; font-family: “HelveticaNeue – Light”, “Helvetica Neue Light”, “Helvetica Neue”, Helvetica, Arial, “Lucida Grande”, sans-serif; color: #282828 !important; font-weight: 300; text-align: center; margin: 0 auto; width: 100%; position: absolute !important; left: 50%; top: 50%; -webkit-transform: translate(-50%, -50%); -moz-transform: translate(-50%, -50%); -o-transform: translate(-50%, -50%); -ms-transform: translate(-50%, -50%); transform: translate(-50%, -50%); } #gJSomKNtPm .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-success-msg a { color: #0000EE; text-decoration: underline; }div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-headline, div#gJSomKNtPm div.mo-optin-form-container h2, div#gJSomKNtPm div.mo-optin-form-container h1 { font-size: 32px !important; }div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-description, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost p { font-size: 18px !important; }div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note { font-size: 14px !important; }@media screen and (max-width: 768px) { div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-headline, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h2, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h1 { font-size: 30px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-description, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost p { font-size: 18px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note { font-size: 14px !important; } }@media screen and (max-width: 480px) { div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-headline, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h2, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost h1 { font-size: 25px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-description, div#gJSomKNtPm div.mo-optin-form-container div#gJSomKNtPm_inpost p { font-size: 16px !important; } div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note, div#gJSomKNtPm div#gJSomKNtPm_inpost .mo-optin-form-note * { font-size: 12px !important; } }div#gJSomKNtPm .mo-mailchimp-interest-container { margin: 0 10px 2px; } div#gJSomKNtPm .mo-mailchimp-interest-label { font-size: 16px; margin: 5px 0 2px; } div#gJSomKNtPm input.mo-mailchimp-interest-choice { line-height: normal; border: 0; margin: 0 5px; } div#gJSomKNtPm span.mo-mailchimp-choice-label { vertical-align: middle; font-size: 14px; } div#gJSomKNtPm .mo-mailchimp-interest-choice-container { margin: 5px 0; }div#gJSomKNtPm .mo-mailchimp-interest-label { display:inline-block!important; } div#gJSomKNtPm span.mo-mailchimp-choice-label { vertical-align:baseline!important; } div#gJSomKNtPm .mo-mailchimp-interest-container { padding:18px 0 6px 0; } div#gJSomKNtPm .mo-mailchimp-choice-label { font-size:16px!important; }